According to data from the distributor, the work continuously held the leading position in the box office for many consecutive days and maintained stable attraction despite having to compete with many foreign films. The achievement of exceeding the 100 billion VND mark helped Ma Xo join the group of most popular Vietnamese films this year, while affirming the attractiveness of horror films exploiting folk culture material.
It is noteworthy that Ma Xo is not made according to the blockbuster film model with large investment capital. Producer Nguyen Ngoc Thach once said that the cost of making the film is about 20 billion VND. With this investment level, the current revenue is considered to far exceed the initial expectations of the crew.
One of the factors that helped the film make a mark is the exploitation of folk spiritual material associated with the life of the Mekong Delta river region. Familiar cultural space combined with horror and mystery colors has created a unique feature for the work in the increasingly competitive film market.
Besides the scary element, the film also incorporates stories about family, family affection and human tragedies when facing adversity. The combination of entertainment and emotion has helped Ma Xo reach many different audience groups, instead of just limiting it to horror genre lovers.
In addition to the content, the acting of the cast also received many compliments from the public. Among them, the role of Mrs. Tanh played by Le Khanh is considered a prominent highlight. The edgy, haunting image of the actress creates a difference compared to her familiar roles before.
In addition, the appearance of Tin Nguyen and Avin Lu contributed to bringing emotional depth to the story. The positive word-of-mouth effect on social networks also became an important driving force to help the number of audiences coming to theaters continue to increase in recent days.
With the current growth momentum, the movie Ma Xo is expected to continue to set new revenue milestones, and at the same time become one of the most successful works of Vietnamese cinema in 2026.
