Leading the box office is "Thỏ ơi!!" with revenue exceeding 440 billion VND. The film quickly became a phenomenon when it accounted for more than half of the market share during Tet and continuously set records for ticket sales speed. Not only is it the best-selling film at the beginning of the year, this work also contributed to boosting total market revenue.
In addition, the Tet film group also recorded impressive achievements with the participation of "My Father's House, One Room" and "Heaven's Treasure". Both successively reached the milestone of about 100 billion VND, contributing to creating a rarely seen vibrant Tet film season in recent years. The fact that three out of four Tet films exceeded the hundred-billion mark shows the strong attraction of domestic films to audiences.
Notably, not only stopping at the peak Tet season, the post-Tet market also recorded positive growth. The movie "Tai" - which once started at a stable revenue level - had an impressive breakthrough to officially join the "hundred-billion club". This shows that the development space of Vietnamese films is no longer limited to a few golden times as before.
Along with that, the horror film genre continues to affirm its appeal when "Quỷ nhập tràng 2" also surpassed the 100 billion VND mark after a short time of screening. The success of this film extends the series of positive results of the horror genre, which is gradually becoming a new "gold mine" of Vietnamese cinema.
Overall, the Vietnamese film market at the beginning of 2026 recorded at least 5 films exceeding the hundred-billion mark, bringing total market revenue to more than 800 billion VND. Compared to the same period last year, this year's growth is estimated at more than 30%, reflecting a clear recovery of the habit of going to theaters after a period of many fluctuations.
However, besides the impressive figures, the market also revealed a clear differentiation. While some films achieved outstanding revenue, many other works such as "Mui Pho" are still struggling even when released during Tet or Luk Van's movie "Bus" has modest opening revenue when released, showing that not every project can take advantage of the wave of audiences returning to theaters well.
The difference between works shows that audiences are increasingly selective, prioritizing films with clear entertainment elements, easy access or possessing the attraction of brands and stars.
