As of the morning of June 22, the work earned about 8.6 billion VND in revenue after many days of screening and is currently only ranked 6th in the box office rankings. Meanwhile, the number of screenings of the film also recorded a downward trend, from about 1,300 screenings to more than 1,000 screenings per day, showing that the film's competitiveness is facing many challenges.
Mesdames Thanh Sac" marks Thanh Hang's return to the big screen after many years of absence. The film is set in Saigon in the 1960s, revolving around the relationships of power, ambition and tragedy of female characters in the upper class. Right from the project announcement stage, the work received attention thanks to its large investment scale, elaborately restored set system and costumes imbued with the imprint of the period.
However, the advantages in image and art are not enough to help the film create a strong breakthrough outside the box office. In the context that the film market is witnessing the overwhelming dominance of horror films, "Mesdames Thanh Sac" must compete directly with many opponents with greater appeal to the general public.
Currently leading the Vietnamese box office is the Korean film "Bầy xác sống", a work that is attracting a large number of viewers thanks to the survival theme combined with horror elements that have been popular recently. The presence of many films of the same genre in the market makes the competition for screening slots and audiences even fiercer.
Besides market factors, the content and storytelling of "Mesdames Thanh Sac" also received many mixed opinions. Some viewers appreciated the effort to recreate the old Saigon space with meticulous images. However, many opinions said that the film's pace is still slow, the storyline lacks climax and has not created a strong emotional connection with viewers.
The acting of the cast, especially Thanh Hang in the female lead role, continues to become a topic of discussion on film forums. The female supermodel is praised for her aura and appearance suitable for the film's setting but still receives different assessments about her ability to express the psychological depth of the character.
In the following screening week, it will play an important role for "Mesdames Thanh Sắc". If it does not create a boost in revenue or a positive word-of-mouth effect from the audience, the film will face many difficulties in the summer box office race this year.
Regarding the investment level, the movie "Mesdames Thanh Sac" is predicted by film experts to have a large investment budget, ranging from 40 - 60 billion VND. Therefore, to break even, the project needs to double this number.
