After the broadcast ends, the crew of the movie "Chuc Ngoc" announced that they will organize a concert called "Chuc Ngoc Nhat Niem" on August 15.
According to initial information, the program will include performances of songs from the film, exchanges with actors and a look back at memorable moments of the work. This is considered a way for the producer to prolong the heat of the film, while expanding the commercial value of the brand after the film closes.
The trend of organizing concerts or fan meetings for TV series is increasingly popular in China. Many projects take advantage of large fan bases to develop offline activities, ticket sales and related products to increase revenue.
However, the plan of "Jade Axis" quickly caused controversy when the list of artists participating in the first round did not include the two main actors, Truong Lang Hach and Dien Hi Vi.
Instead, the organizers confirmed the participation of Nham Hao, Khong Tuyet Nhi, Dang Khai, Ly Khanh, Du Chung Le, Lam Moc Nhien, Huong Ha and some other actors.
This makes many viewers question the appeal of the program, because the biggest highlight of "Axis of Jade" is the love story between two characters played by Truong Lang Hach and Dien Hi Vi.
Many opinions suggest that fans are willing to spend money to buy tickets to meet the main couple again, listen to them share about the filming process as well as recreate famous scenes. If the two central faces are absent, the audience's experience may not be complete.
In addition, ticket prices also became a topic of discussion. According to published information, the concert has four ticket classes including 480 CNY, 880 CNY, 1,280 CNY and 1,680 CNY. With this price, many people believe that the program needs a team of artists persuasive enough to match the expectations of ticket buyers.
In addition to the story of the guest cast, some opinions on social networks also suggest that the fact that movies quickly organize concerts after the broadcast ends reflects the increasingly strong commercialization trend of the entertainment market.
