Accordingly, instead of eagerly waiting, the fan community was disappointed with the promotion that was considered " superficial" by the management company.
According to YG, Baby Monster's comeback plan was confirmed on August 18 via its official YouTube channel. Initially, the release date was scheduled for October 1 but was postponed to October 10 due to the Chuseok holiday in Korea. Since the announcement, there have been very few promotional activities for the group.
After releasing the poster of the album We Go Up on September 12, YG only continued to post personal style photos of the members on September 25 and a group poster on October 1.
Notably, this is also the only poster with all seven members, the rest is just an empty image of the logo and graphic design. Important promotional content such as MV teaser. or the sample of the title track - which is considered a factor that creates heat for each comeback of the group - is completely absent.
Many fans expressed their frustration when they thought that YG was "cold-shouldered" with Baby Monster. Some also pointed out that the company continuously reused old photos, even suspecting that the group's poster was "resold" from artwork (artwork) by another artist in the same company.
The lack of investment in the media campaign has many fans worried that the appeal of We Go Up will be affected, especially in October - the time when many big bands return together. While Baby Monster is still in the process of affirming its position after not long since its debut.
