The paradox of Vietnamese film revenue at the beginning of the year and the end of 2025

Bình An |

If at the beginning of the year, the cinema continuously welcomed a series of Vietnamese films with a revenue of hundreds of billions, at the end of the year it witnessed a desolate, desolate scene.

Looking at the list of 10 films with the highest revenue in 2025, it can be seen that there is a big difference between the series of films released at the beginning of the year and the end of the year.

Accordingly, the 10 Vietnamese films with the highest revenue in 2025 include: Red Rain (714 billion VND), The Four Guardians (332 billion VND), The War in the Air (251 billion VND), Doctor Kien - Ky an Khong Tan Anh (248 billion VND), The Ancestor's House (242 billion VND), Lat mat 8 - Rong tay nang (232 billion VND), Nguoi hon bac ty (211 billion VND), Truy tim dragon di dien huong (206 billion VND, Dia dao - Mat troi trong bong (172 billion VND), Mang me di bo (171 billion VND).

In this list, there is only one film Truy dung Long Dien Huong released at the end of the year and is still in theaters, with up to 6 films with the highest revenue of the year released at the beginning of the year.

Not to mention, from January to early May 2025, there are a series of other hundred-billion-dong projects - but not in the list of top 10 films with the highest revenue of the year, taking orders such as: The soul of the sun is released in February 2025 ( revenue of 105 billion VND), The Devil enters the theaters in March 2025 ( revenue of 149 billion VND)...

The first 6 months of 2025 are the period that makes filmmakers and critics surprised by the blooming of a series of hundred-billion-dong films. Never before, in just a few months, a series of Vietnamese films have continuously reached the milestones of hundreds of billions in revenue with huge profits.

Loat phim Viet co doanh thu cao nam 2025. Anh: Nha san xuat cung cap
Red Rain, Sea War in the Air, Geography... are in the top 10 Vietnamese films with the highest revenue in 2025. Photo: Provided by the manufacturer

The "ance" with low investment and special effects was criticized for being sketchy but unexpectedly reached the target of 242 billion VND. The Light of the soul, The Devil Entering the Palace or The Billion Dollar kiss also made big profits when the investment cost for the film was not large.

Meanwhile, at the end of 2025, a series of Vietnamese films suffered losses and were on the decline. Many films with invested, good scripts, and even highly appreciated films still cannot sell tickets.

Director Hoang Nam is a typical example of the paradox of bringing films to theaters at the beginning and end of the year. At the beginning of the year, Hoang Nam made a big profit when "The Heart Light" achieved a revenue of 105 billion VND.

At the end of the year, Hoang Nam invested in "Miracle Generation" with 26 billion VND to produce. However, Miracle Generation turned the cinema into a... deserted valley. Even Hoang Nam himself had to call for help, hoping that the audience would rescue him because the film was too slow. As a result, the film only earned 853 million VND. This is a super-lossy revenue for manufacturers.

In addition to "Generation of miracles", many other Vietnamese films will also share the same fate when released in theaters at the end of 2025. The movie "Bim mat catching Nai" released in October recorded a revenue of 697 million VND. The film had to withdraw its release date early at many cinemas because the number of tickets sold was too low.

"The Heart That Comes" released in theaters in November, only achieving a revenue of about 834 million VND. The film was widely invested and promoted, but was still sluggish and suffered heavy losses.

Nhieu phim Viet co doanh thu thap, thua lo nang ne. Anh: Nha san xuat cung cap
Many Vietnamese films have low revenue and heavy losses. Photo: Provided by the manufacturer

A film praised for its cinematic content like Quan Ky Nam is also struggling at the theaters due to difficulty selling tickets. After more than a month in theaters, Quan Ky Nam has only earned more than 4 billion VND.

The movie "The Devil's Prince" was widely promoted with a famous cast, including Anh trai say hi Anh Tu Atus. The film is invested in and has a high entertainment value. However, the "Prince of the Devils" only earned 28 billion VND, much lower than the expectation of a break-even capital of 70 billion VND.

According to analysts, the beginning of the year (including a series of Lunar New Year holidays) is more favorable in attracting audiences to the cinema. At the beginning of the year, there is more time to rest, the audience is more relaxed when starting a new year, they have higher entertainment needs than at the end of the year, when work pressure and the economy will be concentrated in the period from October to December.

The script and quality of the film are also one of the decisive factors. Reality has proven that quality projects with attractive topics such as geography, Mothers departure, Red Rain, death in the air... all have high revenue.

Most of the lost films have not had a breakthrough in scripts, themes, and impressive storytelling methods.

Bình An
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