A series of large-scale concerts continued to flourish in the last months of the year. After Dan Truong and My Tam held a personal concert, the producer of Anh trai vu ngan cong gai "ended" the Y-concert attracting 50-60 thousand audiences to Hung Yen on December 20.
In the near future, December 27, the first concert of Say Hi Brother season 2 will also be held at Van Phuc City (HCMC). This is the area that hosted the Anh trai say hi season 1 and Em xinh say hi season 1 concerts and has a capacity of up to 70,000 spectators.
The ticket price for the concert Anh trai say hi season 2 is listed from 800 thousand VND to 10 million VND.
Previously, the Y-concert of the producer of Anh trai vu ngan chong gai held in Hung Yen gathered a large number of artists from reality shows such as Anh trai vu ngan chong gai, Chi dep dap gio, Tan rang toan nang, Gia dinh Haha. The concert lasted for more than 5 hours, ending at midnight.
Responding to Lao Dong reporter about the level of investment in concerts, Mr. Nguyen Xuan An - Communications Director of Anh trai vu ngan cong gai once said that they need more than 1,000 personnel to organize a large-scale concert.
The producer did not disclose the investment amount, but experts said that, with more than 1,000 employees, with the large participation of artists, with investment in machinery, equipment to lighting technology... Each large-scale concert can " earn" tens of billions of VND in investment.
However, the concerts of Anh trai say hi, Anh trai vu ngan cong gai always have the support and sponsorship of brands and large banks.
The ticket sales fee is a large fee. Taking orders from the most recent show was Y-concert, which is expected to attract 50-60 thousand audiences. The manufacturer announced that tickets were sold out within a few hours.
Y-concert ticket prices are listed from 800 thousand VND to 10 million VND.
Looking at the stage diagram, it is possible to calculate the percentage of issued tickets. The super VIP ticket price of 10 million VND accounts for about 1% of the total number of tickets issued. Of which, the highest issuance rate is for Connection 1 and Connection 2 area tickets priced at 2 million VND. The effort 1 and effort 2 areas, Overcoming thorns 1, Overcoming thorns 2 with a price of 3 million VND also account for a large proportion.
An economic expert based on ticket sales and listed ticket prices (calculated as a ratio of each ticket price) estimated that the producer could achieve a revenue of hundreds of billions of VND in ticket sales (if tickets were sold out as announced).
However, ticket sales must also be divided into percentage points by all parties (may include ticket sales platforms and related stages).
With listed tickets from 800 thousand VND, 3-4 million VND and the highest of 10 million VND for the upcoming Anh trai say hi concert season 2, it is also predicted to bring "huge" revenue to the producer.
The two competitors, the producer of Say Hi Brother and the producer of Overcoming Thousands of Challenges, both showed their effective business capabilities when expanding the entertainment ecosystem.
They produce many reality shows with different versions and formats to get "fuel", personnel, and attraction for ticket sales and holding large-scale concerts right after the show ends.
The way to create an entertainment ecosystem also helps producers expand their influence, the ability to train and manage artists more and more professionally, and lay a solid foundation for the performing industry to grow.
