According to information from BIGHIT MUSIC, this album reached about 501 million global listens. The achievement was set after about seven months of release, since September last year. Notably, this is the debut album of a male group that debuted in the last 5 years to reach this number on the Spotify platform.
Previously, right in the first month of release, "Color outside the lines" surpassed 100 million streams. After that, the album maintained a stable growth rate, successively reaching 200 million, 300 million and 400 million listens in the following months. This development shows the level of maintaining the product's appeal, instead of just exploding in a short time.
Regarding audience distribution, the US market recorded the highest percentage of listeners. In addition, streams also come from many other countries and territories such as Indonesia, Philippines, Brazil, Mexico, Vietnam, India, Japan... The relatively wide distribution shows the international reach of the group, instead of focusing on a specific region.
According to the management unit, operating in the US market is one of the factors contributing to promoting CORTIS's recognition. The group has participated in the "NBA Crossover Concert Series" event series and performed at the sideline program of the "NBA All-Star Celebrity Game". In addition, the song "Mention Me" appearing in the animated film "Goat" by Sony Pictures Animation also helps the group reach more mass audiences.
CORTIS was established in the context of the K-pop market continuing to expand internationally, with many new groups debuting each year. In the context of high competition, achieving large streams on a global platform like Spotify is seen as an indicator reflecting the popularity of music products.
It is expected that the group will release their second mini album called "Greengreen" on May 4. This is considered CORTIS' next step after the achievement of their debut product, although the specific effectiveness still needs to wait for feedback from the market after the album is released.
