During the April 30th and May 1st holidays this year, the movie "Trum So" has to directly face many heavyweights such as "Phoi Phong: Devil of the Sacred Forest", "Heo Nam Mong", "Blood Moon Party 8" and "Anh Hung". In the early days, this project was completely overshadowed when revenue did not meet expectations, limited screenings and unfavorable time slots.
However, instead of "staying still", producer Thanh Thuy chose a different direction: directly participating in film promotion in a close and continuous way. The female artist appeared in many cinema complexes, livestreaming from morning to afternoon to interact with the audience, listen to feedback and even guide how to buy tickets conveniently and cost-effectively.
This approach is not new in essence, but it creates a positive effect in the context that film media is increasingly dependent on social networks. Thanh Thuy's livestream sessions maintain about 1,000 stable viewers, with continuous interactions. This is considered a "real" source of access, contributing to attracting audiences to theaters during the film's disadvantageous period.
Initial effectiveness quickly reflected through box office data. At the beginning of its release, the screenings of "Condor Boss" were quite low, only about 500 screenings per day, and revenue also did not break through. However, in the past 3 days from May 1st to May 3rd, the film increased its total screenings to more than 650 screenings per day, and daily revenue also increased compared to before. On average, "Condor Boss" exceeds 1.5 billion VND per day, compared to just a few hundred million VND per day when it first premiered.
The daily revenue of "Trum So" has approached "Blood Moon Party 8", showing signs of narrowing the gap with the middle group in the rankings. Currently, the total revenue of the film is more than 12.6 billion VND.
Not only has revenue improved, the cinema system has also made significant adjustments. If previously, cinema complexes such as CGV, films only had 1-2 screenings per day, often falling into late hours, now some CGV cinema complexes have increased to 7-8 screenings, distributed in many different time slots. This helps "Condor boss" reach a wider audience, opening up growth opportunities in the coming time.
According to Duc Thinh's sharing, "Trum So" must collect 80 billion VND to break even. With the figure of 12.6 billion VND, the possibility of Duc Thinh's couple's film recovering capital is very slim.
Sharing about the "lifesaving" journey, Thanh Thuy said that she does not put much emphasis on competing with other projects but focuses on improving revenue for her own work. The female producer admitted that behind the film is a crew of more than 100 people, and the fact that the film's results are not as expected will affect their psychology as well as their career opportunities.
I try not only for myself but also for those who have accompanied me. Films are artistic products, but also work. If there are no audiences, no matter how good the film is, it will only be in storage," Thanh Thuy shared.
Besides, she also emphasized her belief in director Duc Thinh - who marked his return after a period of absence from the big screen. Actively promoting is not to prove anything, but simply to hope that the work will receive worthy recognition from the audience.
Reality shows that in the increasingly fierce box office race, content alone is not enough. Communication strategy, level of interaction with audiences and the flexibility of the crew play an equally important role. The case of "Trum So" is clear evidence that although the journey ahead is still not without difficulties, it is clear that Thanh Thuy's communication is having a clear effect, partly helping the film increase revenue.
