The project is introduced revolving around the traditional Huy Chau squid making profession, which is considered rare to exploit the depth of a traditional handicraft profession, but there is currently information that a short film has "followed" almost all of the ideas.
Accordingly, the short film called "The Fragrance of traveling, the Bride is the Capital" is said to intentionally "follow" the heat of the film "Gia Nghiep". Not only using the same Huy Chau pencil theme as the center of the story, this short film is also pointed out for a series of staged segments similar to the scenes that appeared in the trailer for Gia Nghiep, from the setting of the pencil factory, the way of staging the filming angle to the characters emotional rhythm.
Faced with the growing wave of criticism, the producer of Gia nghiep, Hoa Sach Company, has officially issued a document condemning the copying behavior. In the document, this unit affirmed that the team has invested many years in developing scripts, researching Huy Chau squid culture and considering this an intellectual property that needs to be protected. Hoa Sach said that they are collecting evidence, working with the legal department to sue the parties involved, and even stating the possibility of requesting criminal liability if there is enough basis.
The film crew's strong move received great consensus from the online community. Many people think that the film has not been broadcast yet but the important scenes in the trailer have been "copyulated" as a worrying sign, not only violating intellectual property rights but also damaging the creativity of the crew. Some opinions call for tightening management of short film distribution platforms, avoiding the situation of "taking the lead" by copying large projects.
At the same time, the topic "Gia nghiep chua chieu da nong" quickly climbed the entertainment search board, showing the level of interest of the audience in the incident as well as in the film itself. Many audiences expressed hope that the incident would be handled thoroughly, becoming a deterrent, contributing to creating a healthier content production environment for both feature films and short films.