According to statistics, the average number of views for the film is only over 5 million, while the number of daily views remains at 15 million - a number considered too low and unlikely to break out.
Many opinions say that even the 10,000 temperature mark on the rankings is a difficult challenge for the crew. To improve the situation, the distribution platform even used the method of sending automatic notifications to users, promoting the film with an invitation about the fate of Tong Dat and Thua Loi. However, the effectiveness is still lackluster.
In this situation, the film crew is said to have had to spend money to go online to keep the film warm. This has made the public question: Is Du Tan Truong An becoming the most failed historical project in director Dang Khoas career?
Critics say that choosing less attractive actors may be one of the reasons. If the "streamulated" film genre - where stars with a large fan base are often partly supported by fans, then with an S-level film but choosing an actor without a strong fan base, the producer must pay for it to maintain the heat.
The bigger problem is the cooperation mechanism with the issuing platform. Many manufacturers said that they are often in a weak position when signing contracts. There are many cases where platforms require manufacturers to self- subsidy production costs in advance, while revenue is only divided based on broadcasting efficiency.
Notably, some platforms have also been accused of selling data, asking manufacturers to pay for views or focusing on index. However, if the film is not attractive, even if the data is purchased, it is inevitable that it will fail. The contract even has a clause commitment to the minimum data level. If it is not met, the platform can refuse to pay. This has caused many companies to suffer heavy losses.
With Du Tan Truong An, the failure shows a harsh reality: S-level films are unlikely to be successful without attractive scripts and a cast that is strong enough to attract audiences.
