Rap rises strongly
Rapper B Ray is currently the most prominent face in Say Hi Brother season 2, he is predicted to go far in the final. B Ray has his own activity group called UNDERDOG, including many rappers, they work together, release products and organize their own rap show.
Previously, in season 1 of Say Hi Brother, both the champion and runner-up were 2 rappers. In which, HIEUTHUHAI holds the championship position, the male rapper competed in King of Rap, and has his own group of activities, the GERNANG team. The runner-up of Say Hi Brother season 1 is RHYDER - who competed in Rap Viet and worked in the DG House team.
To see, in the most famous and attractive reality shows such as Anh trai say hi, the rapper cast is making a strong impression on the general audience. From reality TV, rappers have stepped onto big stages, concerts with tens of thousands of audiences and made rap a trend.
Now, famous rappers such as Denau, HIEUTHUHAI or Karik, B Ray, RHYDER... have been able to "make waves" at shows and run shows at expensive salaries.
A series of singers and stars of pop music and mainstream ballads wanted to invite rappers to participate in products, MVs, live shows... Before coming to Anh trai say hi season 2, Karik and B Ray had collaborated with many singers and had a series of million-view hits. With Karik as a Stranger, his mother forced him to break up... With B Ray as Anh Doi nha, Ex's hate me...
About 10 years ago, rap was still considered a "musical genre", mainly active in the underground. Underground is used to define rappers and rap music. In the underground world, rappers make free music, not according to market rules, not allowed to be commercially valued, they organize rap-diss, beef matches or battle rap ( rap matches against each other) - as a culture of rap.
Therefore, when many rappers participate in reality TV, participate in entertainment-heavy programs such as Say Hi Brother, the rap world has taken a stir, many rappers tend to attack the "game show rapper" group that is "losing" rap.
In just over the past 2 weeks, the audience has witnessed the stronger-than-expected rise of the rap community on music forums and social networking platforms - when a series of famous rappers - who have won championships in many competitions - have continuously released "track diss" (attack music) creating fiery, dramatic beef matches. The rapper community is mainly divided according to two opinions, it is necessary to keep pure rap, pure rap or bring rap closer to the general public.
Who is the most profitable when rap people are in a "civil war"?
B Ray once said, "no rapper wants to work forever in the underground", at a certain point, most rappers step up to the mainstream (official stage) to serve the general audience.
B Ray affirmed that when participating in reality TV shows like Rap Viet, he is not depraved, he also feels that it is maturity, when adjusting the rap sound to better suit the tastes and listeners of the majority.
Many rappers when stepping onto the mainstream stage have become stars in demand, and are in high demand. Son Tung M-TP was also active in the underground scene, when he became a young music star, he could still rap like a rapper. Or, in 2025, Double2T - champion of Rap Viet season 3 will participate in performing at major events of the country, A50 and A80.
The stage and the mass music market became more vibrant with the participation of famous and talented rappers. Most recently, in episode 4, livestage 2 of Say Hi Brother aired on the evening of October 11, the audience witnessed the talent show of B Ray and BigDaddy in the performance "3 sinks 7 floats". On the stage of a game show, despite having to perform in groups like idol singers, B Ray and BigDaddy proved to the audience their talent and musical personality.
B Ray, Big Daddy are still masculine and thorny with their skills in creating punchlines ( strong rap impressions), but they are more diverse - when they can still express their voices, how to perform on stage, how to divide line, so that the stage can still have an emotional effect. Surpassing all controversy, when talented rappers gather on a stage, creating quality songs, the most profitable person is the general audience.
Every music genre has its own historical flow. Each music genre will have a time to flourish, then decline and return. The sign of prosperity is when that music genre owns a series of bright names at the same time.
