Recently, the fact that pop superstar Bruno Mars mentioned Rosé (Blackpink) in an interview has caused a stir.
Bruno Mars offered to invite Rosé to perform the hit "APT." at a concert in Korea scheduled for May next year. But Mars joked that Rosé is now so "expensive" that she doesn't answer his phone anymore.
This humorous story partly reflects a reality: after the resounding success of "APT.", Rosé has a position and initiative, a much greater right to choose for her career.
APT." not only became a global hit but also helped Rosé consolidate her name as an independent pop artist, instead of just being seen as a member of the girl group Blackpink.
This success brings her something that relatively few Kpop artists possess, which is the "right to say no". Now, Rosé has the ability to reject opportunities that are usually very difficult to refuse.
Before the question, how Blackpink members have changed as their personal careers develop, an official in the entertainment industry revealed to the Korean media that a Blackpink member has become "very meticulous". Although not directly named, the comment is said to imply Rosé.
The media analyzes that "meticulousness" here does not necessarily mean negativity. For an artist who has reached a position like Rosé, this may also reflect something that Kpop artists take many years to gain: autonomy.
The female singer can now spend more time on music, carefully consider advertising contracts and collaboration invitations, or even refuse opportunities that offer attractive remuneration.
According to industry sources, Rosé once received an invitation to become a model for a famous tea brand in China. The proposed remuneration for the advertising contract is about 10 billion won (more than 190 billion VND). However, Rosé still decided to refuse. To see, the female singer no longer has to accept all major advertising contracts just because of commercial value.
Another case related to the famous champagne brand. The two sides are said to have negotiated for about a year but ultimately failed to reach an agreement.
They said that one of the bottlenecks was surprisingly specific: Rosé was not satisfied with the bottle design proposed for the special Champagne edition named after her.
The noteworthy point here is not Rosé's refusal of a brand, but her ability to deeply participate in how her image and name are used.
However, according to analysis, this "meticulousness" also has a downside. When artists become more meticulous, the negotiation process can be prolonged, and projects can be delayed or even canceled. For brands, this can be difficult because they have to meet more requirements from artists.
However, when looking at this change in a broader context, it can be seen that Rosé has more control over her entire solo career.
