This achievement marks another important milestone in the career of the leading K-pop girl group.
Released on April 5, 2019, "Kill This Love" is the title track of the mini-album of the same name - a music product marking the period when Blackpink strongly expanded its influence to the international market. After 6 years and 8 months, the song has reached 1 billion listens on Spotify, showing the rare long-term vitality of a K-pop hit.
With this achievement, "Kill This Love" became Blackpink's second song to reach 1 billion streams on Spotify, after "How You Like That" - a hit released in 2020. This is clear proof of the group's ability to maintain a stable popularity not only during promotion but also many years after release.
According to updated data, the song "Pink Venom" (2022) has now reached about 960 million streams and is predicted to soon join Spotify's "1 billion streams club". If it reaches this milestone, Blackpink will continue to increase its rare achievement for an Asian girl group on the world's largest online music listening platform.
Kill This Love" once created a global fever thanks to its strong melody, decisive chorus and musical image imbued with Blackpink's personality. The song is not only commercially successful but also contributes to consolidating the group's position on the international pop map, especially in the European and American markets.
Meanwhile, Blackpink is expected to reappear soon this year, amidst the great anticipation from global fans. The group is currently completing the final stages of a tour called "Deadline", with performances in Tokyo (Japan) and Hong Kong (China) on January 16, 18, 25 and 26.
Up to now, Blackpink is still one of the rare girl groups to maintain a "huge" stream on Spotify, with many songs continuously reaching hundreds of millions to billions of listens. The achievement of "Kill This Love" once again shows the group's sustainable influence after many years of operation.
