Vietnamese actors exploit the advantages of social networks
In the era of technological development, social networks and entertainment platforms have developed explosively. If in the past, audiences could only see actors on screen, through roles, and rarely met them in person, now they can interact and follow actors on many channels and social networking platforms.
The public can see famous TV actors in commercials, at an event, in a livestream, or in entertainment videos on Facebook, TikTok, YouTube... Social networks have opened a new door, a direction for actors to interact with the audience, maintain their appeal, reputation and have a rich source of income.
Do Duy Nam owns a YouTube channel with 2.7 million subscribers, each of his music videos and short films attracts hundreds of thousands of views. Meritorious Artist Thai Son has a comedy series called “Grocery Laughter” co-starring with Cuong “Ca” that has aired its third season, with each episode receiving an incredibly high number of views.
Comedian Trung “Ruoi” (real name Nguyen Ha Trung) also has his own channel, attracting nearly 3 million subscribers and operating on multiple platforms. Trung “Ruoi” has participated in many popular comedy groups online such as Loa phuong, Kem xoi TV...
Actor Anh Duc once shared with Lao Dong reporters that currently, the comedy element is being exploited strongly by social media users, especially short videos with funny content. Many of his colleagues also participate in exploiting these platforms, opening their own channels.
In addition, many Vietnamese stars such as Thanh Huong, Diem Huong, Huyen Lizzie, Thuy Anh... also cooperate with many brands and receive advertising contracts thanks to the attraction of TV dramas.
Actor adaptation
In addition to working at the Vietnam Cheo Theater and acting in television dramas, Meritorious Artist Thai Son collaborates with an entertainment media company. He builds and manages channels and brings healthy, humorous content with messages to the audience. Actor Thai Son shares his views on building personal channels, using comedy elements to create viral videos on social networks.
“My point of view is “mastering one art”, any profession where you have expertise, passion, work enthusiastically and wholeheartedly is a “gold mine”. Comedians in particular and actors in general work very hard. We film every day, every week, if we stop, there is no content to broadcast.
Even if a product is loved, the audience will only watch it a second or third time, then they will look for something new to watch. We always have to work, always have to renew the content, update the situation to put into the product, thereby contributing a little point of view, a little voice to social issues.
Comedy is a "gold mine" for those who put their best effort into it, and other subjects and jobs will also be "gold mines" if we try" - Thai Son assessed.
He believes that it is adapting to the times, when digital technology opens up new opportunities, requiring artists to also innovate, upgrade and follow that flow.
Amidst the trend of actors building their own channels and acting as content creators, actor Manh Quan also saw the potential to expand their space and increase their reputation through social networks. Previously, Manh Quan opened a YouTube channel with actor Anh Vu, with content about their travels and the places they visited. But after the COVID-19 pandemic, the famous duo of “5S Online” could not produce more videos, so the channel stopped operating.
“Recently, I have been trying to develop content on digital platforms, hoping to bring my image closer to the audience. Because in fact, besides movies, the audience does not see me appearing on any other platform. That is also a way for me to earn more income and take better care of my family.
Currently, in addition to acting, actors have many additional sources of income from advertising and creative content online. There are many young people who, in addition to acting, can livestream all day and record clips to increase interaction. That is what I need to learn from young people" - Manh Quan shared.
