According to Mr. Truong Duc Hung - General Director of Saigon Tourist Group, with the theme "Spring gathers - Steadfastly reaching out", Nguyen Hue Flower Street Tet Binh Ngo 2026 officially opened on the evening of February 15th (December 28th of the lunar calendar) and serves people and tourists until the evening of February 22nd (the 6th day of Tet), lasting 8 days.
Notably, for the first time in 23 years of organization, Nguyen Hue Flower Street brings 2 different versions of experience between day and night in the same space. The highlight is the large scene "Nhat ma thong dong" - the largest mascot of the Flower Street with a height of nearly 7m, made from environmentally friendly geometric bamboo, creating a multi-layered ecological space, rich in symbolism.
Not only is it an art space, Nguyen Hue Flower Street 2026 also conveys a message about Ho Chi Minh City's aspiration to converge, develop and rise strongly in the new period, contributing to affirming the city's pioneering role on the economic, cultural and creative map.
In parallel with Nguyen Hue Flower Street, Ho Chi Minh City will organize a series of spring flower fairs and Tet flower markets such as Ho Chi Minh City Spring Flower Fair 2026 at Tao Dan Park (Ben Thanh ward), Tet flower market "On the wharf, under the boat" along Nguyen Van Cua - Binh Dong street (Phu Dinh ward)... creating a bustling spring picture, attracting a large number of domestic and foreign people and tourists.
Ms. Tran Thi Bao Thu - Marketing - Communications Director of Vietluxtour Company - said that the unit forecasts that the Ho Chi Minh City Tet Binh Ngo 2026 tourism market will be vibrant in the direction of increasing quality, increasing experience, highlighting 2 main groups of needs: Customers from localities coming to Ho Chi Minh City to celebrate Tet - play Tet according to urban tourism models; Ho Chi Minh City residents choosing short spring trips or resorts in nearby destinations.
From the practice of consulting tourists, the unit recognizes that tourists are increasingly interested in service quality, streamlined itinerary, safety - convenience factors, instead of going to many places in a short time. This is considered a positive signal for the goal of improving the quality of tourism products of Ho Chi Minh City" - Ms. Bao Thu shared with Lao Dong Newspaper.
In the 2026 Tet season, businesses focus on developing main product groups including spring travel tours on the theme of Tet, inner-city tours in Ho Chi Minh City exploiting the depth of urban identity, 1- 2-day regional linkage tours and products specifically designed for family and business customers.
Mr. Pham Huy Binh - Director of Ho Chi Minh City Department of Tourism - said that with the expanded urban space, the city's tourism industry is building richer tourism - cultural programs during the 2026 Lunar New Year. Activities are shaped according to a fixed annual time frame, helping domestic and international tourists proactively plan to participate.
