Ho Chi Minh City is recording a strong transformation in developing river tourism as experience products associated with the river system increasingly attract tourists.
In recent years, types such as river buses, restaurant boats, yachts exploring the Saigon River at night or sunset tours on the river have become a special highlight, loved by many people and international tourists.
In order to increase the experience and attract more visitors, tourism businesses in Ho Chi Minh City have proactively built new products combining river roads and culture - cuisine - ecology.
Representative of Dong Duong Sailing Company Limited, in recent years, the Ho Chi Minh City River Festival has contributed to creating a buzz and a positive effect on waterway tourism. The city also has a policy of focusing resources, placing waterway tourism as a focus for development. By restarting the tour to watch the sunset on the Saigon River, this unit said that the product creates more highlights for Ho Chi Minh City tourism.
A representative of the Ho Chi Minh City Department of Tourism commented that after officially merging with localities, the new Ho Chi Minh City with diverse resources, a large market, and complete infrastructure is facing the opportunity to strongly transform to become a multi- heart, modern and sustainable tourism center of the country and the region.
The seaport system, logistics, inland waterway transportation and major rivers such as the Saigon and Nha Be rivers are opening up room for river tourism development.
The city's tourism industry is completing typical product groups, organized according to a linked experience axis. Notable is the "From the city by the river to the sea" journey - connecting central urban spaces, riverside ecological areas and beach resorts in a continuous route.
In addition, major events have also been raised in scale and positioned. In particular, the Ho Chi Minh City River Festival will contribute to repositioning the image of a dynamic, creative and unique city.
Currently, the Ho Chi Minh City Department of Tourism is actively adjusting the Development Strategy to 2030 with resources available from the new boundary, establishing the core value of the Ho Chi Minh City tourism brand. At the same time, promote institutional reform and integrate digital technology into tourism activities.
