When reporters asked about the story of film revenue pressure, Tran Thanh said that he always sets higher revenue targets for each project and wants his films to be profitable.
He admitted that he always expects the next movie to surpass the milestone of the previous movie, similar to the way he once aimed to break his own achievements with previous projects such as the movie "Mai".
From a broader perspective, Tran Thanh believes that the competition between directors and film crews is currently creating a positive effect for the market.
If filmmakers increasingly focus on quality and meticulousness in production, audiences will have more confidence to go to theaters, thereby helping box office revenue grow.
According to him, this development is not only meaningful for the entertainment industry alone but also contributes to the overall economy.
The male artist said that he has contributed through his professional activities. He emphasized that fulfilling financial obligations fully is part of citizens' responsibility: "I pay taxes very fully in a year, not missing a single penny".
With Tran Thanh, the commercial success of the film not only reflects the audience's reception but also shows that cinema can become an industry that brings clear economic value.
However, Tran Thanh does not avoid talking about the fear of failure. He admits that he is still afraid, because each project is a large investment in time, effort and emotions.
However, this fear also forced him to experiment with new topics and storytelling methods. According to the male director, failure if it happens will be an opportunity to look back, learn and adjust for later projects.
He believes that the audience is increasingly demanding, forcing filmmakers to constantly innovate. Maintaining a spirit of receptiveness and willingness to learn from experience is an important factor for long-term survival in the profession.
Currently, Tran Thanh's Tet movie named "Thỏ ơi!!" has reached more than 1 billion VND in pre-ticket sales. The work is introduced as having a thrilling color, revolving around complex relationships and classified for adult audiences. The trailer reveals a cast of characters with many psychological conflicts, contributing to creating a tense and mysterious atmosphere.
Although information about the film's content attracts attention, Tran Thanh emphasized that what he cares about most is still the audience experience and product quality.
For him, high revenue is only truly meaningful when it goes hand in hand with the trust and long-term support of viewers - the foundation for Vietnamese cinema to continue to develop sustainably.
