According to Sohu, as the March 15 Consumer Rights Day approaches, the scandal of suspected forgery of data from the Chinese TV series "Chenix" starring Zhang Linghe and Tian Xiwei is escalating.
A entertainment channel statistics that more than 10 major media agencies in China and internationally have spoken out about this matter, including Xinjing News Agency, Nanfang Daily, Beijing Daily, Beijing Youth Daily, Tien Giang Van Bao, Hoa Ha Times, Jiangxi Radio and Television Station...
Almost every article focused on the film being suspected of falsifying achievement data, when "Jade Axis" simultaneously reached 10,000 hot points on the iQiYi platform and 30,000 points on the Tencent Video platform.
Many opinions believe that the quality and actual hotness of the film are not commensurate with the temperature scores on the two platforms.
Topics that the media mentioned such as: "Only when standards for measuring the temperature of the platform are unified will blockbuster movies be worthy of the title"; "Why are "pre-prepared blockbusters" not accepted by audiences?"; "Is Truc Ngoc a blockbuster or a flop?"; "The platform is too obsessed with creating pre-made blockbusters, and in the end is backfiring"...
The headlines of articles are increasingly sharp. For example, Heilongjiang Daily devoted a whole page to this scandal, in which the most prominent line is: "Why are there so many blockbusters? It's time for the film industry to take strong action against fraud.
Many other newspapers sarcastically advertised the slogan "handsome men, beautiful women" of the film.
An article said: "Two faces considered the most beautiful in domestic showbiz create frames even stranger than AI.
Another article wrote: "Jade axis is really beautiful, but no soul is seen".
Besides, the entertainment industry believes that the two broadcast platforms of "Jade Axis" seem to be having internal conflicts.
Tencent immediately issued a notice denying the suspicion of data forgery, declaring that the unusual broadcast incident was just a display error on the page, not affecting any data displayed inside and outside the platform. But this was not convincing enough to the audience.
As for iQiYi, there is information that stock prices have fallen to a record low; even if there is not enough money to open a new film project, the revenue sharing model must also change.
According to Sohu, in fact, television stations have been involved in many controversies about ratings. Without clear regulations, fake ratings will become a daily occurrence.
For example, when many stations broadcast the same movie, to compete for ratings, some stations shorten the duration of each episode, causing viewers to not be able to watch the full version.
Because television stations pay for the number of episodes, production companies often extend the film's duration to create more content.
The same thing is happening with online platforms and online TV series.
Currently, Chinese showbiz is again showing controversy about "pre-prepared blockbusters". At first glance, this seems to be just the platform self-adjusting its data, but in fact it harms the interests of the audience.
If "prepared blockbusters" become more and more numerous, good movies will become fewer and fewer. At that time, things like cultural influence and content quality will also decline.
