In recent days, the historical drama "Chuc Ngoc" starring Truong Lang Hach and Dien Hi Vi continues to become the focus of debate on Chinese social networks. After attracting attention due to a strong promotion campaign, this work is again suspected of being related to broadcast data.
According to Chinese media, many viewers said they had sent letters of complaint to the General Department of Radio and Television of China, requesting this agency to check the data indicators related to Truong Lang Hach's film.
In the complaint content, the petitioners argued that the broadcasting platform showed signs of taking advantage of the view counting method to increase the heat index and create traffic that did not reflect reality. According to this argument, some accounts only watched a few seconds of ads and then exited the video, but the system still recorded as completing watching an episode.
The complainants argue that this calculation method may cause viewership data to increase abnormally rapidly, thereby creating a "high temperature" effect to serve film promotion activities. If this happens, they argue that the behavior may affect fair competition in the television film market.
Controversy began to spread when some fans of singer and actor Luu Vu Ninh discovered unusual changes in the heat index of the movie "Bui hoa hong" (Rose Dust). According to posts, after many days of maintaining at about 22,000 heat points, the movie's data suddenly increased sharply in a short time.
This change raises questions about the data calculation mechanism of online broadcasting platforms. Some fan communities even organize movie viewing activities to check if short-term access changes the index.
In the process, many opinions suggest that major broadcasting platforms such as Tencent Video or iQIYI may have adjusted the data display algorithm. However, so far, the related platforms have not given an official response to these questions.
The controversy became even more heated when some fan communities recalled the case of the movie "Pho Son Hai" starring Thanh Nghi, which had encountered many mixed opinions about the heat index during the previous broadcast.
In addition, some netizens also paid attention to the fact that search data related to "Jade Axis" on the Baidu search engine on the first day of broadcast was not widely announced like many other movies. This makes many people continue to question the actual level of public interest in the movie.
Currently, the broadcasting platforms have not issued a notice about being investigated or having data checked.
