Information about the upcoming activities of the Korean star was announced on July 12 and quickly attracted the attention of fans.
According to the announcement, Song Hye Kyo is building a new management system based on a team of associates who have been with her for many years.
These are all people who accompany the actress in international activities and have a deep understanding of her development orientation. The two sides are said to have reached a consensus on a long-term strategy, opening a new chapter after ending their relationship with the old company.
According to Korean media, Song Hye Kyo will continue to operate under the management of a new company founded by Shin Jae Ho - former CEO of AAP.
Mr. Shin is known as having a long-term relationship with the actress, having accompanied her during her career development in the Chinese market. Notably, he is also the husband of the stylist who has been with Song Hye Kyo for more than 20 years, contributing to creating trust between the parties.
Previously, in June, UAA confirmed the termination of cooperation with Song Hye Kyo after more than a decade of companionship. In an official announcement, the company said that the two had gone through a long journey built on the foundation of trust and respect, and decided to continue to support each other on new journeys.
For her part, Song Hye Kyo also sent thanks to her former management company and staff through social networks. This move received much attention as the actress is always considered a private person, rarely sharing about work-related issues.
Not only marking a change in management activities, Song Hye Kyo is also busy preparing for a new project.
She will reappear on screen with Netflix's "Tantara" series - a work expected to continue to affirm the appeal of one of the leading Korean stars.
Choosing a familiar crew after leaving the management company for many years shows that Song Hye Kyo prioritizes stability and reliability in the new development phase.
Fans also expect that this change will bring many quality projects, helping the actress continue to maintain a solid position in the Asian entertainment industry.
