On the afternoon of September 17, in Da Nang, OMedia Media & Entertainment Joint Stock Company and other units held a press conference to announce the development of the Enterise digital entertainment platform, with the mission of exporting Vietnamese culture to the world.
Enterise platform is a pioneering digital entertainment platform in Vietnam, where audiences can not only watch movies but also participate, accompany and own cinematic values. Enterise is positioned as a "digital cultural gateway": starting from Vietnamese cinema and entertainment content, then aiming for international markets with the goal of exporting Vietnamese culture to the world.
In the context of the Vietnamese entertainment and film industry achieving record revenue in recent years, with many domestic films entering the top historical revenue list, young audiences are increasingly looking for new, technologically- linked and interactive entertainment experiences. The Vietnamese digital entertainment market and Southeast Asia are considered one of the fastest growing regions, opening up great opportunities for digital innovation models.
Modern digital entertainment platforms in the world have proven that the view and accompany model is an inevitable trend, combining content, technology and community experience. For Vietnam, this is not only a technology trend, but also an opportunity for young audiences to directly contribute to spreading Vietnamese culture to the world, bringing local values closer to global friends.
Grasping that trend, OMedia Media & Entertainment Joint Stock Company and its strategic partners have officially announced the development of the entertainment platform - Enterise. This is a pioneering digital entertainment platform in Vietnam, where audiences can not only watch movies, but also participate, accompany and own cinematic values.
In the upcoming development roadmap, Enterise focuses on developing three strategic pillars in each Golden Phase: Phase 1: Expected from 2025 - 2027 - Construction and Development of the Manufacturing Sector. Cinema & digital entertainment: production, distribution, distribution and promotion of short films, independent films, theatrical films and unique cultural products.
Phase 2: Expected from 2027 - 2030 - Continue to develop the Technology & Investment sector. Digital technology & digital assets: make the rights and value of entertainment products transparent. Investment & community: empowering audiences and investors to accompany and create value
Speaking at the press conference, Mr. Ho Anh Tuan, Chairman of the Vietnam Association for the Development of Corporate Culture, Former Deputy Minister of Culture, Sports and Tourism, said that with the launch of Enterise, the Company has taken another breakthrough. Enterise is not only an advanced technology product applying Web3 and Blockchain, but also shows a revolutionary mindset. Making movies and art into digital assets, helping viewers not only enjoy but also participate, accompany and benefit from the development of the platform.
"This is a revolutionary step forward. Enterise not only helps bring Vietnamese culture and content to the world, but also affirms one thing: the development of technology must always go hand in hand with good cultural values.
And I believe that, with this platform, OMedia has been contributing to building a new, transparent, modern and potential business culture, in line with the spirit of the campaign we are promoting," Mr. Tuan emphasized.
