Vu Chinh said that he maintains a fairly calm attitude towards the market reaction. "Regarding "Ngoc Minh Tra Cot", my attitude is very good. Making movies famous is inevitable, it will not be limited by platforms or piracy issues. The only thing I need to do is wait," this producer shared.
However, he also shocked when he said that if a film possesses dramatic details, setting up highly invested characters but still cannot create a boom, then perhaps the audience for long-running films is no longer the same as before.
According to Vu Chinh, in that case, he will not continue to be stubborn with the familiar production model. The producer said he is ready to welcome new trends of the era, instead of trying to maintain a film genre that is gradually losing its advantage. "If the film does not explode, I will also happily accept and not try harder," Vu Chinh wrote, and also said that it is necessary to wait until the film airs more than halfway to have an objective assessment.
Currently, "Ngoc Minh Tra Cot" has aired about half of the total 36 episodes on the MangoTV platform. According to data from Van Hop, the film recorded nearly 22 million views per day - a number considered quite positive for a platform with a small scale. Although it has not created a widespread explosion, this achievement shows that the film still maintains a stable level of attention from the audience.
The film features two main actors, Hau Minh Hao and Co Luc Na Trat, familiar faces to audiences who love Chinese TV dramas. Right from the time of its release, "Ngoc Minh Tra Cot" has attracted attention thanks to its storytelling style imbued with Vu Chinh's imprint, along with carefully invested shaping and character setting.
However, in the context of increasingly fragmented audience tastes, fierce competition between online platforms and the explosion of short content is posing a major challenge for the long-running television series genre. Vu Chinh's statements therefore quickly created many opposing opinions. A part of the audience believes that his assessment reflects the current market situation, when viewers gradually prioritize short content with fast tempo. Meanwhile, many opinions believe that assessing the vitality of long-running films takes more time and should not only be based on the level of explosion in the early stages.
