In the combination of K-pop and global gaming culture, Blackpink's Jennie has once again made her mark. Her solo single '"ZEN" has been officially chosen as the background music for the Summer Game Fest 2025 trailer, one of the most influential annual gaming events in the world.
The trailer was released with spectacular images from games like Death Stranding 2: On The Beach 2, Green Games, Possessor(s) and neverway.
The emotions of the image are combined with Jennie's voice, bringing a mysterious but peaceful atmosphere, attracting viewers from the first second.
"ZEN" was played continuously, the minimalist rhythm and emotional layer of the song complicated the story of the trailer without overwhelming it.
Netizens quickly took to social media to congratulate Jennie and ZEN. Many people praised the song's suitability with the trailer and emotional resonance.
ZEN is part of Jennie's Ruby solo album, released on April 26, 2025, under her independent record label ODD ATELIER.
The song combines alternative R&B, minimalist pop music and electronic atmosphere. The introverted melody and smooth production have made it a standout song, now further enhanced when it is brought into the gaming world.
Summer Game Fest 2025 will be hosted by Geoff Keighley at the YouTube Theater in Los Angeles on June 6.
