The famous Korean eyewear brand Gentle Monster has just announced a new campaign, with the participation of idol singer Karina (aespa member) as a model.
Karina is one of the famous Kpop idols, so it is not uncommon for her to be chosen as a model for brands.
However, this time, Karina was immediately put on the scale to be compared to her senior Jennie (Blackpink). Because Gentle Monster is the brand that has been associated with Jennie's image for the past 5 years.
Since 2020, Jennie has collaborated with Gentle Monster to launch 3 collections under her own name (Jentle Home - 2020, Jentle Garden - 2022, Jentle salon - 2024). Not only a partner or designer, Jennie also directly models these campaigns.
According to Korean media, Jennie's collaboration with this brand has caused a great stir with the public, to the point that the brand name Gentle Monster almost means Jennie. Gentle Monster's sunglasses are still called "Jennie's sunglasses".
A widely recognized truth is that Gentle Monster only became popular globally after Jennie became the brand's representative face. She was also the only K-pop idol associated with the brand as a model.
But after 5 years, Gentle Monster decided to collaborate with a new model, Karina (aespa). The comparison of Karina and Jennie has been popular on Korean online communities in recent days.
Most netizens objected to Gentle Monster collaborating with a new model other than Jennie. They emphasized that no one else could be the embodiment of a brand image like Jennie.
Many comments also pointed out that Karina's posing and expressive skills when taking promotional photos were not good, bringing mediocre photos and not having a fashionable feel like Jennie.
Jennie took a really good photo, Jennie was perfect with it, Jennie made it more luxurious, Jennie made a name for the brand.
"You can feel the difference in style and photo quality. Even the director and the two's photography posture are different."
GenMon = Jennie, right? Jennie is a model and also the one who brought recognition to Gentle Monster. It's a pity that the studio doesn't work with her anymore. Just looking at the photos is enough to know that there is no better model than Jennie".
"Jennie eats photos and has better modeling skills. It is not even worth comparing Jennie to Karina. In terms of talent and star quality, Jennie is a stronghold. Just by looking at how they pose and express during photos, Jennie becomes much more flexible. She uses her body very well" - some notable comments.
