In the context of the Politburo issuing Resolution No. 26-NQ/TW dated August 22, 2026 on developing Vietnamese tourism into a key economic sector in the new era, the Quang Ninh Tourism Association believes that this is the time for the locality to make a strong shift in tourism development thinking.
From the practical operation of the tourism business community, the Quang Ninh Tourism Association proposes 10 groups of solutions.
First, repositioning Quang Ninh's tourism brand at the national and international level with the message: "Quang Ninh - Heritage destination, islands and world-class experiences".
Accordingly, Ha Long is an international brand; Yen Tu is a cultural - spiritual brand; Van Don, Co To are sea and island - resort brands; Binh Lieu, Ba Che, Tien Yen and the Eastern region are ecological, community, and local cultural brands.
These brands need to be placed in a unified Quang Ninh brand ecosystem. The Association also believes that the Quang Ninh tourism brand identity has not been specified to date.
Second, turn Ha Long - Yen Tu into the "two pillars of heritage" of Quang Ninh. Ha Long Bay needs to strongly develop yacht products, overnight stays, cuisine, sea sports, ecology, nightlife products and high-end experiences. Yen Tu is oriented to develop into a cultural - spiritual - meditation - health care - green resort center.
Third, restructuring and upgrading the Ha Long - Bai Tu Long tourist boat fleet. According to the Association, tourist boats are not only a means of transporting tourists but must become a tourism product.
The Association proposes to standardize the fleet, encourage green ships, improve design and service quality, develop cruise lines of cuisine, music, art, sports, exploration and high-end; and expand space to Bai Tu Long Bay.
Fourth, build a accommodation system in the direction of "less but refined, high-class and different". The Association proposes to shift from thinking of increasing the number of rooms to increasing quality and value, prioritizing 5-6 star hotels, international resorts and themed resorts.
Fifth, turn the East and mountainous regions of Quang Ninh into an "experience treasure". The Association proposes the "Green Tourism of the East of Quang Ninh" program at Hoanh Bo - Ba Che - Tien Yen - Dam Ha - Hai Ha - Binh Lieu - Mong Cai, focusing on community tourism, agriculture, ecology, trekking, ethnic culture, local cuisine and OCOP.
In which, people are identified as the subjects and direct beneficiaries of tourism activities.
Sixth, building a night tourism and night economy ecosystem in Quang Ninh. The proposed products include pedestrian streets, selected high-quality night markets, night food, street art, shows, music performances in the bay, and high-class cultural, shopping and entertainment spaces.
The Association proposes to study organizing the annual "Ha Long - Quang Ninh International Night Festival" (International Night Festival).
Seventh, turn cuisine, culture and art into tourism products. Specialties such as seafood, squid paste, OCOP products and ethnic cuisine need to be elevated to national culinary brands.
Eighth, develop MICE tourism, golf, sea sports and health care, focusing on the MICE + Golf + health care + sea sports + international events complex.
Ninth, build digital tourism infrastructure and destination management using data. The Association proposes research to build a digital platform integrating electronic tickets, digital maps, AI for visitor support, visitor data, visitor flow management, service quality reflection, digital payment, multilingual promotion and market analysis.
Tenth, establish a special mechanism to implement the "Quang Ninh tourism breakthrough". The Association proposes to create a coordination mechanism between the government, businesses, associations, communities, investors and experts, thereby jointly participating in proposing, criticizing, connecting markets and monitoring the implementation of key tourism programs.
