The contest is themed "Traditional and Modern Touchpoints", aiming to encourage content creators to retell Vietnamese cultural stories in a close, modern language suitable for young audiences in the digital environment. Miss Tourism Vietnam 2026 Nguyen Phuong Linh is announced as the ambassador of the contest.
Touch Vietnam 2026" will kick off from June 6 and awards ceremony will take place in September 2026. The contest is open to both Vietnamese and foreigners living in Vietnam to participate, with no video genre limits. According to the Organizing Committee, the most important thing is not elaborate technique but true, emotional and contagious stories.
Speaking at the press conference, Deputy Minister of Culture, Sports and Tourism Ta Quang Dong said that culture is becoming an important factor contributing to improving national competitiveness in the digital age.
He emphasized: "Today, it is not only a story of information but also a space for connecting, interacting and spreading inspiration, bringing stories and beautiful cultural and artistic values of Vietnam closer to the domestic and international public.
According to the Deputy Minister, the "Touch Vietnam 2026" contest is a meaningful activity in connecting culture, technology and digital media, while contributing to promoting the formation of a digital creative ecosystem imbued with Vietnamese cultural identity.
The Ministry of Culture, Sports and Tourism expects that through this program, it will continue to form and develop a team of young digital content creators with technological capacity, modern thinking, and understanding, responsibility and love for national culture," the Deputy Minister said.
Mr. Nguyen Ngoc Bao, General Director of VTC Corporation, said that in the digital age, very ordinary stories of Vietnam can completely spread strongly on the digital platform if told in a close and emotional way.
He commented: "Today, a short video on a phone can take a corner of a rural market, a lullaby, or an ancient communal house around the world in just a few hours. It's more real than beautiful. A frame that vibrates slightly but is emotional, is more than a smooth but bland film.
Representative of YouTube, Ms. Mukpim Anantachai - Director of the Strategic Cooperation Department of YouTube in Thailand and Vietnam said: "We are witnessing a new era, where cultural heritage is liberated thanks to digital technology innovation. Through this cooperation, YouTube's goal is to empower the new generation of Vietnamese content creators - those who are capable of smoothly combining historical depth with modern formats and AI tools".
In parallel with the competition, the program also organizes training courses on cultural storytelling in the digital age, focusing on modern storytelling methods, AI applications suitable to community standards and studying audience behavior on digital platforms.
According to the Organizing Committee, "Touch Vietnam 2026" is not only a creative video playground but also an invitation for content creators to look back at the everyday materials of Vietnamese culture. From street vendors, rural markets to coastal village stories, those familiar images can completely become a way for Vietnamese culture to enter the digital space with closeness and authenticity.
