Mang Den, Quang Ngai is likened to a precious gem of the Central and Central Highlands regions. This land possesses a cool climate all year round, vast primeval forests, many lakes, natural waterfalls and pristine landscapes. This is a rare temperate climate in the Central region. Therefore, in recent years, the number of tourists has increased rapidly, leading to the strong development of tourism services and real estate.
However, the downside of that hot development has revealed many inadequacies and negatives, especially during holidays and Tet, events attracting many tourists. According to the assessment of the Standing Committee of Mang Den Commune Party Committee, during the recent Binh Ngo Tet holiday, some tourism service business households still had limitations in their attitude towards tourists; the quality of food and drinks was not commensurate with prices; price listing was not clear; selling prices were high compared to the general level. Food safety and environmental sanitation have not been properly concerned in some places. These shortcomings reduce the goodwill and experience of tourists, threatening the brand of Mang Den Eco-tourism Area.
Faced with that situation, immediately after Tet - February 23, Mang Den Commune Party Committee issued an official dispatch to rectify tourism service business activities in the area. The Commune People's Committee is requested to strengthen inspection and supervision; promptly receive and handle feedback from tourists related to service attitude, service quality, prices, food safety and environmental sanitation. Acts of "overcharging", unreasonable price increases, and providing poor quality services must be strictly handled.
At the same time, the government organizes working sessions with business households for accommodation, eating, sightseeing, and entertainment to thoroughly grasp the spirit of business associated with the responsibility of building a common brand. Establishments must publicly and transparently list prices; ensure the origin of raw materials; and improve service quality.
Mang Den commune also promotes propaganda and training in communication skills and cultural behavior in tourism activities. The goal is to build a professional and friendly service style, taking the satisfaction of tourists as a measure. Party cells of Mang Den, Dak Ke, Dak Long, Kon Plong villages are required to firmly grasp the local situation; promptly reflect uncivilized behaviors, violations of regulations on prices and environmental sanitation.
Mang Den has great potential for developing ecotourism, resorts, experiencing local culture and exploring nature. The rapid increase in visitors creates momentum for the local economy, improving people's income. However, for sustainable development, the government and community must maintain discipline, ensure service quality, protect the environment and preserve the image of "Green, friendly, civilized Mang Den". Maintaining the brand is also preserving the long-term future of this destination.
