At noon on May 21, the fanpage of the Traffic Police Department (CSGT) - Ministry of Public Security posted a propaganda clip made by the Traffic Police Department of Hanoi City Police. The content of the clip talks about the act of drinking alcohol but still driving a vehicle to participate in traffic.
With visual images, a somewhat witty dialogue but still fully conveying the message, the clip quickly spread strongly on social networks, receiving a "huge" amount of interaction.
Accordingly, only about 1 hour after posting, the clip received more than 1 million views, thousands of comments praising and supporting this form of propaganda.
The police officers are now propagating too vividly, both meaningful and entertaining," account N.H. S commented under the post.
Account L.B said that it is necessary to incorporate this type of acting into propaganda sessions in schools to make it easier to spread.
Sharing with a reporter from Lao Dong Newspaper, Captain Tran Quan Thuy - Officer of the Propaganda and Investigation Team for Traffic Accidents (Hanoi City Police Department of Traffic Police) - said that the above clip is just one of many propaganda products that the unit has implemented in the past time.
According to Captain Thuy, stemming from practical requirements, traditional propaganda forms, although still playing an important role, still have certain limitations such as: the scope of access is not wide, depending heavily on space and time, and it is difficult to create regular interaction with people, especially young people.
Meanwhile, currently, most people access information through digital platforms and social networks (SNS) with a tendency to view quickly, concisely, and visually.
The highlight of propaganda products through short videos is the vivid and accessible form of expression, concise content but conveying clear messages, suitable for people's current information reception habits.
Through the situations, viewers can easily identify violations and especially can review them many times or share and spread them widely, this is a big difference between direct propaganda and propaganda through social networks," Captain Tran Quan Thuy shared.
Sharing about this activity, Lieutenant Colonel Nguyen Tai Nghia - Deputy Head of the Propaganda and Investigation Team for Traffic Accidents (Hanoi Traffic Police Department) - said that, closely following the direction of the Hanoi City Police Department's Board of Directors on innovating and improving the effectiveness of legal propaganda to ensure traffic order and safety in the new situation, in the past time, the unit has proactively researched and applied AI technology to build and post short videos simulating real traffic situations, recreating common violations, as well as guiding legal regulations and safe traffic participation skills.
In addition to applying AI, the unit also continues to closely coordinate with press and media agencies to strongly spread official propaganda content.
We determine that in addition to propaganda on social networks, the press is an important information channel, a bridge to help messages about traffic culture and safe traffic participation skills get closer to people.
In the coming time, the unit will continue to promote the application of science and technology, innovate propaganda forms in a modern, close direction, putting people at the center, thereby contributing to raising awareness, building a safe traffic culture and reducing traffic accidents in the Capital," Lieutenant Colonel Nguyen Tai Nghia shared.
Short clips, a close way of expressing but touching the habit of receiving information of people are showing new effectiveness in traffic propaganda work.
Like the clip above, when the messages "if you've drunk alcohol, don't drive" are conveyed in everyday language, vivid images, raising awareness of traffic law compliance also becomes easier to access, easier to remember and spread more strongly in the community.
