SABECO Sports Hub: A journey to connect the community, bringing colorful experiences

Giang Giang |

The closing ceremony of SABECO Sports Hub and the summary of the 2024 National Rural Youth Football Tournament took place on the afternoon of December 14 in Bac Giang, marking a year of effective cooperation between the Central Youth Union and SABECO. The program not only honored the achievements but also affirmed the long-term commitment of the parties in promoting the sports movement and improving public health.

The 2024 Rural Youth Sports Program made a strong impression when attracting 46 teams from 36 provinces and cities. The best teams participated in the national finals, creating an exciting and emotional atmosphere. The tournament ended with the explosion of the final match, where the Saigon Beer team from the East won the first prize.

Innovation from sports to community culture

Not only football, the series of events also includes cultural and artistic activities closely related to people's lives. Regional culinary exchanges and art performances have contributed to honoring local cultural identity. This not only encourages people to participate in physical exercise but also connects the community through traditional values.

46 doi bong tu 36 tinh thanh da co nhung tran thi dau day nhiet huyet trong thoi gian dien ra du an. Anh: SAB
46 football teams from 36 provinces and cities had enthusiastic matches during the project. Photo: SAB

Speaking at the program, Secretary of the Central Youth Union Ngo Van Cuong emphasized: “In recent years, the Central Youth Union and SABECO have coordinated to implement many meaningful programs such as the National Rural Youth Festival, the program 'Tet chung mot nha' with activities supporting air tickets, bus tickets, train tickets for workers, laborers and students returning home for Tet. We are especially proud of youth projects such as 'Lighting up the countryside roads' and 'Lighting up the border' - practical activities to support rural and border communities".

“The Central Youth Union and SABECO will focus on three main areas: implementing initiatives to respond to climate change, enhancing community capacity, and promoting physical training projects to improve community health,” said Mr. Ngo Van Cuong.

Spreading sustainable human values

As a long-term strategic partner of the Central Youth Union, SABECO has jointly implemented many initiatives that have brought positive impacts to society. During the program, Mr. Lester Tan - General Director of SABECO, emphasized that SABECO Sports Hub does not only stop at sports activities but also aims to create an integrated playground, connecting the community through cultural and artistic activities.

SABECO Sports Hub duoc thuc hien voi muc dich thuc day loi song lanh manh, can bang va nang dong trong cong dong. Anh: SAB
SABECO Sports Hub is designed to promote a healthy, balanced and active lifestyle in the community. Photo: SAB

This initiative has proven to be widely popular, with tens of thousands of people participating over the past year. Community sports fields are not only places for physical exercise but also places for exchange and building solidarity in the community, especially in rural areas.

The program does not stop at impressive numbers but also opens up opportunities to promote a healthy, balanced lifestyle for all people. The construction of community sports fields, the organization of tournaments and cultural events are clear evidence of the efforts of SABECO and the Central Youth Union to accompany society.

Hon ca the thao, SABECO Sports Hub tich hop nhieu hoat dong vui choi, am nhac, nghe thuat soi noi. Anh: SAB
More than sports, SABECO Sports Hub integrates many exciting entertainment, music and art activities. Photo: SAB

With the achievements, the SABECO Sports Hub initiative has created a solid foundation for future expansion, aiming to improve the quality of life and promote sustainable development in the community.

The program is not only a sports playground but also a place to spread sustainable values, "Connecting Vietnamese spirit", creating motivation for all parties to continue implementing more meaningful initiatives in the future.

Giang Giang
TIN LIÊN QUAN

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