On September 23, Vietnam Airlines in collaboration with the Hanoi People's Committee officially announced the "Touching Hanoi Autumn" campaign - an emotional journey to bring the public closer to the gentle, ancient beauty that is still full of vitality of the thousand-year-old capital.
Inspired by the most beautiful season of the year, Touching Hanoi Autumn is not only an invitation for visitors to explore the unique beauty of Hanoi Autumn, but also an opportunity to deeply feel the cultural, community and artistic values breathed into life through a series of unique events.
The campaign opens a journey to explore Hanoi with many different "touchpoints": "Touching" love with the Run For Love community race (September 28), where the steps are in harmony for a humanitarian goal; "Touching" the surface of West Lake with the Dragon Boat and SUP Rowing Festival (October 5), where long-standing traditions revive in the heart of the modern city; "Touching" a sustainable lifestyle with the Light Flight journey to Hanoi (October 6), evoking awareness of green tourism and responsibility to the environment.
The campaign also brings Hanoi lovers to profound musical experiences. That is Vietnam Airlines Classic - Hanoi Concert (October 10-11), a gentle "touch" with the space of classical music in the heart of the old town. That is 5AM Concert (November), where modern people meet tradition in the intersection of sound and emotions at dawn.
Each event is a "touch" of memories, of love for Hanoi, contributing to portraying a capital that is both classic and youthful, imbued with identity and open and integrated.
Touching Hanoi is part of Vietnam Airlines long-term strategy to make Hanoi an attractive cultural - tourism destination in the region and on the world tourism map. At the same time, the campaign is the result of a cooperation agreement between Vietnam Airlines and Hanoi City for the period 2025-2030, aiming at sustainable socio-economic development and enhancing the tourism brand of the capital.
Mr. Le Hong Ha - General Director of Vietnam Airlines - shared: "With "Touching Hanoi", we hope to bring visitors an in-depth experience journey, where each step is a "touch" with the culture, nature and people of the capital. Thereby, the image of a friendly, hospitable and vibrant Vietnam will be strongly spread to international friends.
Not only a transportation bridge, Vietnam Airlines continues to affirm its role as a trusted companion in promoting Vietnamese culture, history and people to the world. Touching Hanoi is a testament to that commitment, a campaign not only to reach Hanoi, but also to touch the autumn soul of this city. Each activity in the campaign contributes to telling the story of a beautiful, gentle but equally dynamic Hanoi, where tradition and modernity converge, past and future.
