Online sales to promote the proportion of the digital economy in GRDP
The City People's Committee has just issued Plan No. 256/KH-UBND dated September 23, 2025 on implementing the Program "Digital booth - elevating the level of traders in the Capital" to promote the growth of the proportion of the digital economy in the GRDP of Hanoi city.
The program "Digital booth - elevating the level of traders in the capital" is a breakthrough solution in the development of the digital economy of Hanoi city, actively contributing to the goal of the proportion of the digital economy in the city's GRDP of 30% by 2025, 40% by 2030.
At the same time, support businesses, cooperatives, business households and individuals in the capital to access the digital business environment, transform operating models, and expand product consumption markets through e-commerce, especially on cross-border platforms.
In 2025, the City aims to: Establish a common booth on Shopee.
Over 60% of products in each OCOP group (excluding fresh and processed agricultural and aquatic products) are brought to the booth; 100% of establishments participate in applying digital technology such as: digital signatures, electronic contracts, electronic invoices, traceability; 100% of establishments are trained in digital business skills, operating booths on Shopee.
In the 2026-2030 period, the program will expand its scale, develop the "Hanoi Capital Product throughout the Capital" on many popular e-commerce platforms and social networks, and connect with the Hanoi Technology Exchange to promote the capital's science and technology market. 100% of OCOP products, 50% of businesses in other fields participated.
Intellectual property protection consulting, traceability... Expanding the scale to "Capital Region Product across the Street".
4 key tasks
In 2025, the city requires the implementation of 04 main tasks and solutions such as:
(1) Open "Hanoi Capital Product Store" on the Shopee E-commerce Platform.
(2) Deploy digital signatures, electronic contracts, electronic invoices, and trace the origin of products for production and business establishments participating in the "Hanoi Capital Product across the bar".
(3) Training, coaching, and fostering for production and business establishments participating in the "Hanoi Capital Product throughout".
(4) Deploy communication activities: Organize launching/activation events for the Program "Digital booth - elevating the level of traders in the capital"; propagate on media.
The Hanoi People's Committee assigned: The Department of Science and Technology to preside over and coordinate with relevant agencies and units to implement the plan; advise the City People's Committee to establish an interdisciplinary working group. Coordinate with Shopee Company Limited to survey OCOP products and other products available on Shopee. Design and open the page "Hanoi Capital Product store" on Shopee. Guiding and connecting digital technology enterprises to support production and business establishments (production and business). Evaluate the pilot implementation, advise the City People's Committee to issue the Plan 2026-2030.
The Department of Industry and Trade encourages businesses to transform digitally and sell goods at booths. Monitor counterfeit and counterfeit goods, both in person and online. Trade promotion associated with "Capital Booth".
The Department of Agriculture and Environment coordinates with the commune/ward level to survey the participation needs of facilities with OCOP products. Require OCOP products to be certified, ensuring quality, VSATTP, and clear origin.
The People's Committees of communes and wards surveyed, mobilized, and proposed that establishments with OCOP products participate in the booth. Encourage businesses to transform from traditional models to digital platforms. Inspect and supervise goods of establishments in the area.
Request Shopee Company Limited - Shopee e-commerce platform to design and operate a booth on Shopee (web, mobile, app). Support production and business establishments to optimize business: data analysis, marketing, incentive programs. Reduced fees, support costs, promotions, livestreams with the participation of celebrities to directly experience products and services.
Digital technology enterprises in Hanoi encourage the provision of incentives when supporting production and business establishments to participate in booths: Digital signature services, electronic invoices, traceability, electronic contracts, etc.
Production and business establishments commit to product quality when selling at the booth; take legal responsibility. Maintain regular product information updates. Coordinate with Shopee and stakeholders to resolve customer feedback. Comply with legal regulations on trade, consumer protection, intellectual property...
