To achieve this goal, in addition to a green strategy, we need to be proactive with products bearing national brands. Those products must be of good quality, convincing enough to demanding customers. The number of cars sold on the market by an automobile company is a measure of quality, signed by smart consumers on sales contracts.
VinFast's rise to the No. 1 position in the 2024 automobile market rankings is not only a success for the business, but also has great significance for a Vietnamese car brand that has conquered consumers, surpassing famous names that have dominated the market from the past to the present.
A few years ago, when the VinFast car brand was just starting out, not many people dared to think that just a few years later, this car company would defeat the big guys who were very confident about their “invincibility” in the Vietnamese market. Why did VinFast do such a difficult thing so quickly?
The answer is that Vingroup Corporation has come up with the right strategy: “green transportation”. Of course, when making electric cars, with a young Vietnamese automobile industry, it has to face many challenges, having to compete with the world’s number 1 electric car manufacturers. But VinFast is still confident in its production, and today’s results prove it all. When it is successful, there is no need to explain anything more than the results achieved.
VinFast's No. 1 position in the market in 2024 also shows one more thing, that is, there has been a change in community awareness about green transportation. The manufacturer's green products come to the community and the response creates a positive change, consumers choose environmentally friendly vehicles as a value of progress and civilization.
The success of VinFast also inspires many manufacturers in other fields to be confident and persistent in pursuing their dreams, "no matter what people say, our hearts are still as steadfast as a tripod". Indeed, in an interview with Bloomberg on June 14, Vingroup Chairman Pham Nhat Vuong affirmed that he will go all the way for the dream of electric cars with the saying "until I run out of money".
Vietnamese businesses producing Vietnamese branded products with such strong determination, only then can they hope to catch up and surpass the heights that other brands have established. If they do not dare, or are self-conscious that they “cannot”, if they see them as mountains and they are just hills, then Vietnam will forever remain a market for consuming products of other countries.
