Many rice export enterprises missed the battlefield
The Minister of Industry and Trade said that although the authorities have spent a lot of effort to open difficult markets for Vietnamese rice such as the US and EU markets... many businesses miss out and are not interested. What's with these "battlefields"?
Explaining this, the Head of Industry and Trade said that Vietnamese rice exporters still prefer to export to easy-going markets that require little product standards, and are willing to buy in large quantities. As for demanding markets, even though prices are high, businesses must meet very high standards, focusing on packaging and design to product quality... This may be the reason why businesses are "hesitant". , does not want to find a way to export to these markets, even though Vietnamese rice has been licensed.
From these reasons, the Minister of Industry and Trade said that the establishment of the National Rice Council has an advisory role for the Government and for competent authorities to have strong and feasible mechanisms and policies. "Only like this will help Vietnamese rice have a brand name and have increasing value in the world market" - Mr. Dien said.
Rice branding needs to be improved, we should refer to world experience
Associate Professor, Dr. Nguyen Thuong Lang - Senior Lecturer of the Institute of International Trade and Economics, National Economics University, evaluates the proposal to establish the National Rice Council as an initiative with high practical value, so It needs to be implemented soon to be commensurate with the new development space of Vietnam's rice industry, which is on the verge of transformation in a new development period.
According to him, the National Rice Council has a role in developing the vision and building the core values of "delicious, clean, nutritious" of Vietnamese rice; positioning the rice industry, development model, scientific and streamlined operating process towards digital transformation, green, energy, circularity, green economy, sharing and inclusion.
To position the rice brand in the international market, Associate Professor, Dr. Nguyen Thuong Lang said that it is necessary to focus on major focuses. In particular, it is necessary to build institutions to develop the rice industry according to a green agricultural economic approach, net zero emissions by 2050...
At the same time, it is necessary to significantly improve the Vietnamese rice brand in the region and the world to be in the group of 3 countries with the strongest rice brands globally through quality, supply capacity and science and technology. rice industry. Develop supporting and related industries in a sustainable and inclusive rice industry ecosystem.
Expressing support for the establishment of the National Rice Council, Professor Vo Tong Xuan said that ministries and branches can refer to experiences from the world: "I hope that the Ministry of Industry and Trade and the Ministry of Agriculture and Development rural areas research Thailand's practices in recent times to build transparent and effective strategies, mechanisms and policies, ensuring stability and market development for the upcoming Vietnamese rice industry."
* It is known that in Thailand, the Rice Policy and Management Council and a number of major associations and organizations participate in this field. In particular, the Thai Rice Export Association plays an important role in managing and promoting rice exports, supporting exporters and representing their interests in both domestic and international markets. The Thai Rice Millers Association focuses on the interests of rice millers in Thailand, addressing issues related to rice production, processing and distribution in the country.
* Data from the Ministry of Agriculture and Rural Development shows that in just the first 7 months of 2024, Vietnam exported 5.18 million tons of rice with a turnover of 3.27 billion USD, an increase of 25.1% in volume. and 5.8% in value over the same period last year. This is partly due to the high price of Vietnam's rice exports. The average rice export price reached 632 USD/ton, up more than 18% over the same period last year.
