Entering September, many car manufacturers continue to implement preferential programs to attract customers. Policies focus on supporting registration fees, reducing financial pressure when borrowing to buy cars and giving insurance gifts, instead of just directly reducing selling prices.
Notably, Honda Vietnam has just announced a promotion program applied from September 1 to the end of September 30, 2026. According to information from the company, customers who buy Honda City and borrow capital through VPBank can enjoy a fixed interest rate of 0% for the first 12 months, if they sign a contract and complete car purchase procedures during the program period.
In addition, Honda City and Honda BR-V L are 100% supported with registration fees at a rate of 10%. Honda BR-V G is also 100% supported with registration fees, while HR-V L/G is supported with 50 million VND and one year of Honda brand insurance. The company notes that customers need to contact the distributor to know the specific applicable conditions.
The inclusion of interest rate incentives in sales programs shows that manufacturers are focusing on reducing initial financial costs for car buyers. However, the actual benefit level depends on the loan amount, loan term and conditions of each program.
Meanwhile, Toyota Vietnam is also maintaining preferential policies on the official website. Some models such as Veloz Cross and Avanza Premio are applied with 0%/year interest rates and support equivalent to 100% of registration fees. For Vios and Yaris Cross, Toyota announced a preferential interest rate of 7.75%/year; Yaris Cross is supported equivalent to up to 50 million VND of registration fees.
These policies are implemented in the context of the auto market maintaining its recovery momentum. According to data released by the Vietnam Automobile Manufacturers Association (VAMA), association members sold 33,707 vehicles in July 2026, up 8% compared to the previous month and up 6% compared to the same period in 2025. This is the second consecutive month that sales have increased compared to the previous month.
In the first 7 months of the year, sales of VAMA members reached 221,540 vehicles, an increase of 14% compared to the same period. Separately, completely built-up imported vehicles reached 123,419 vehicles, an increase of 21%, while domestically produced and assembled vehicles reached 98,121 vehicles, an increase of 6%.
However, VAMA's data does not reflect the entire market because some businesses with significant car sales do not belong to the association and do not announce sales in this statistical system.
In the context of improved purchasing power and increasing competition between brands, incentive programs can continue to be used to boost sales in the last months of the year.
For buyers, instead of just looking at the announced support level, it is necessary to calculate the total cost to own a car, including the actual selling price, registration fee, prepaid amount, interest during the preferential period and the subsequent interest rate. The accompanying conditions of the program also need to be checked directly with the distributor before signing the contract.
