In the context that market demand for pure electric supercars is not really clear, Lamborghini decided to temporarily stop the plan to develop a high-performance line of vehicles that run entirely on electricity, and at the same time shift to hybrid technology.
According to Mr. Stephan Winkelmann - CEO of Lamborghini, the level of customer acceptance of pure electric supercars is still low, making the possibility of commercialization uncertain in the coming period.
Previously, the Lanzador concept launched in 2023 was oriented to become a commercial electric supercar in 2028. The "super GT" 2+2 design is expected to use two electric motors placed on each axle, for a total capacity of more than 1 megawatt (about 1,350 horsepower). However, this plan has now been adjusted to develop a hybrid powertrain to better suit actual needs.
In the past time, Lamborghini hybrid car models such as Lamborghini Revuelto, Lamborghini Temerario or plug-in hybrid versions of Lamborghini Urus have recorded positive demand from the market.
Reality shows that customers in the supercar segment are willing to accept electrification solutions, but still want to maintain the characteristic operating experience of an internal combustion engine. In that context, hybrid is considered a balanced option between operating performance, engine sound and emission reduction requirements.
Lamborghini's move comes at the same time as information appears that Porsche is considering a strategy for the pure electric versions of the Porsche 718 Boxster and Porsche 718 Cayman lines.
In the opposite direction, some automakers continue to pursue the electricization orientation in the high-performance segment. Audi confirmed that it is developing the pure electric sports car Concept C, while Ferrari is expected to launch the first electric supercar in the next few years.
The strategic adjustment from traditional manufacturers also opens up opportunities for technology startups to participate in the market. Notably, Longbow - a startup in the UK founded by engineers who used to work at Tesla, Polestar, Lucid Motors and BYD.
The company's Speedster convertible model weighs about 895 kg, uses a 322 horsepower power electric motor with rear-wheel drive, focusing on a light design philosophy to optimize pure driving experience in the high-performance electric vehicle segment.
