Hikid products by Phuong Linh Import Export & Trading Co., Ltd. (address: 33 Nguyen Nhu Ro, Van Mieu Ward - Quoc Tu Giam, Dong Da District, Hanoi) exclusively distributed and distributed in Vietnam is being condemned by the public because of advertising, even showing signs of violations of advertising laws.
In an advertising clip, the image of Hikid milk box is directly compared to fresh milk through the shocking advertising: "100g hikid = 2mg CBP = 20l fresh milk".
This type of comparison is easy to make consumers, especially parents, misunderstood that Hikid milk has a nutritional value superior to regular fresh milk, while this is just a supplement, absolutely indispensable to replace the main food or have miraculous effects as advertising.
Next, the advertising method on the fanpage "Hikid Vietnam" has 10,000 likes and 11,000 followers and Tiktok pages are also misleading about the use of functional foods. In many articles, advertising videos, this fanpage often appears the phrase "Hikid - No. 1 height".
The next noteworthy point is that Hikid Vietnam Fanpage constantly uses celebrities to increase the reliability of the product. This Facebook page is still exaggerated: "Hikid milk has nothing to attract journalist Lai Van Sam". But in fact, it is just a picture of the journalist Lai Van Sam and put it in the clip. Recently, journalist Lai Van Sam had to assert on social networks that he did not advertise any company.
The form of advertising to attach celebrities, combining exaggeration of the product, easy to lead consumers to believe that the product really has the ability to increase the height as superior as the introduction.
At Hikid Vietnam Fanpage, some advertising videos also use images of white blouse wearers, introduced themselves as doctors, recommend using Hikid milk to increase height for children.
Meanwhile, in accordance with Article 2 of Circular No. 10/2013/TT-BVHTTDL of December 6, 2013 of the Minister of Culture, Sports and Tourism on legal documents prescribed in Clause 11, Article 8 of the Law on Advertising, Organizations and individuals when advertising goods and services with the "most", "unique", "best" or similar words that comply with a number of prescribed compliance with some regulation. Individuals and organizations must prepare legal documents in accordance with the Law on Advertising as a market survey of organizations established and legally operating with market research functions or certificates or similar papers at competitions and exhibitions with regional or nationwide selection and recognition of all kinds of products, goods and services that are "the best", "the best", "the best", the "only", "only" "or"
Facing the opposition of the public, in the press release publicly published, Phuong Linh Import Export & Trading Co., Ltd gave off apology to customers.
"Regarding the comparative information" content of 2mg CBP/100g of milk powder is equivalent to the content of CBP in 20 liters of fresh milk ", we recognize the shortcoming that there is no scientific basis or officially converted documents from the authorities confirming the specific number. Therefore, if this information has been expressed not clear enough in the media, we confirm it and will adjust in the direction of this company."
Lawyer Le Hong Hien - Director of Le Hong Hien Law Firm & colleagues (Hanoi Bar Association) said that the advertising behavior of Hikid Vietnam Fanpage Hikid Vietnam is showing signs of serious violations of the Advertising Law, Commercial Law and Competition Law.
"The advertising content attaches the phrase" Hikid - No. 1 height ", comparing the product with 20 liters of fresh milk, or using images of doctors and organizing iPhone and iPad promotional organizations with unknown conditions ... are the tricks that are easily misleading, enticing consumers without consciousness, affecting customer interests," said lawyer.
