According to JLL Vietnam's 2025 real estate market overview and 2026 prospects report, Vietnam's real estate market in 2025 recorded many positive recovery signals thanks to a stable macroeconomic foundation and comprehensive innovation policies.
The Government continues to prioritize infrastructure investment with a series of key projects such as Long Thanh airport, Metro Line 2 HCMC, Ring Road 3, Phu My 2 bridge and expressways. Along with that is institutional reform, completing the legal corridor, developing national infrastructure, launching international Financial Centers in HCMC and Da Nang, as well as information that FTSE Russell plans to upgrade Vietnamese stocks in September 2026, the investment environment is increasingly transparent and attractive.
For the housing segment, it continues to expand in scale and diversify products. In the period 2026-2030, the Southern region (HCMC, Dong Nai, Tay Ninh) is expected to have about 28,500 apartments and 12,000 townhouses each year. The average primary apartment price reached 2,740 USD/m2 in Q4/2025, an increase of 1.25 times compared to 2020; the price of townhouses reached 4,427 USD/m2 of land, an increase of 1.9 times.
The trend of developing megacities according to the TOD model (integrated megacities with public transport orientation as the basis) is increasingly clear, shifting out of Ring Road 2, towards Ring Road 3 and 4 thanks to infrastructure advantages. Buyers have more choices from mid-range to super-luxury, along with green products, smart apartments. Active mergers and acquisitions (M&A) activities help purify the market, but price increase pressure is still present in areas benefiting from infrastructure.
The industrial - logistics segment plays a strategic role in attracting FDI. By the end of 2025, the total area of industrial park land in key markets in the South reached 27,900 ha, with a occupancy rate of 84%, rental prices of 100-310 USD/m2/cycle. The area of factories and warehouses reached about 5.5 million m2 per market, with a occupancy rate of 89%. Industrial parks began to integrate green models, ESG and digital transformation, improving competitiveness.
Capital continues to flow into Ho Chi Minh City, Dong Nai, Tay Ninh, promoting the development of high-tech industrial parks and logistics ecosystems. The market is moving to a stage of quality growth, focusing on professional management and operation services.
The hotel - resort segment has clearly recovered with more than 21.2 million international visitors in 2025; forecast to reach 35 million visitors by 2030. In the fourth quarter of 2025, room occupancy in Ho Chi Minh City reached 83%, average room rates were 3.6 million VND/night, and revenue per room exceeded pre-pandemic levels.
The market recorded many M&A deals, many hotels switched to international management models, diversifying products from traditional hotels, serviced apartments to MICE and long-term accommodation. Expanding routes, favorable visa policies create motivation for businesses to upgrade service quality.
Ms. Le Thi Huyen Trang - General Director of JLL Vietnam, said that in 2026, the market will continue to benefit from stable economy, sustainable FDI, transparent legality and complete infrastructure. The urbanization rate is forecast to reach 50% by 2030, which will boost housing, trade, service and industry demand. The main trends include product diversification, digital transformation, green project development and ESG integration.
Notably, the Vietnamese market is shifting from competition based on quantity to competition based on quality. Real estate products are no longer only competing based on location or construction quality as in the previous period, but must also be superior in terms of added value such as customer experience, operational quality and after-sales service, in order to meet investors' increasing expectations about the real value of assets" - General Director of JLL Vietnam said.
