Apartment segment grows strongly
2025 recorded a clear recovery of the real estate market, in which the apartment segment in Hanoi emerged as the main driving force, leading a new growth cycle with strong price levels and increased liquidity.
In the last months of 2025, the real estate market began to show clear momentum after a long period of sluggishness. However, the recovery momentum did not take place simultaneously but was selective, focusing on segments with real housing needs, transparent legality and the ability to exploit and use immediately.
According to experts' assessment, 2025 is one of the special periods of the Vietnamese real estate market. If at the beginning of the year, investor sentiment was still cautious, waiting for clear signals from the macroeconomy and policies, then towards the end of the year, the market showed more prosperity, especially in the apartment segment in major cities, in which Hanoi plays a central role.
Also in 2025, the Hanoi apartment market recorded strong growth in both the primary and secondary markets. The selling price set a new level when the average primary unit price in the fourth quarter of 2025 reached about 86 million VND/m2 - the highest level ever. The total supply of newly opened apartments is estimated at about 34,500 units, with a high absorption rate, clearly reflecting the leading role of real housing demand.
Maintain an upward trend for a long time
The price increase is not only taking place in the apartment segment but also spreading to houses in alleys, some inner-city areas and border areas such as Van Giang (Hung Yen), Bac Ninh. This trend shows the expansion of urban space associated with infrastructure development and population migration to suburban areas.
Experts believe that cash flow in the market has clearly shifted, from short-term speculation to products serving real housing needs, prioritizing legal factors, usability and long-term accumulated value. For the whole year 2025, new supply in Hanoi reached the highest level in the past 5 years (2021-2025 period), although still lower than the peak of 2019, but enough to maintain the stable recovery of the market.
Along with supply and liquidity, the real estate price level in Hanoi continues to maintain an upward trend for a long time. Statistics show that in the past 5 years, apartment prices in Hanoi have increased by an average of about 26% per year and are currently 200% higher than in 2019.
The recovery of the real estate market in 2025 comes from many important macroeconomic drivers. GDP for the whole year is estimated to increase by over 8%; FDI capital realized reached about 27.6 billion USD; the number of international visitors exceeded 21 million; industrial production increased by more than 10%.
Along with that, public investment is being promoted, creating a positive spillover effect to many fields, including real estate. The process of perfecting land policies and tightening brokerage activities also contributes to bringing the market into a stage of screening, transparency and more professionalism.
Stepping into 2026, experts predict that the real estate market, especially the apartment segment in Hanoi, will continue the upward trend but at a slower pace. The price level is assessed to be difficult to decrease in at least the first half of 2026, due to the impact of the new Land Law and the land price list expected to be applied from January 1, 2026, causing input costs for investors to increase.
In addition, construction costs continue to be pressured by material prices, labor costs and financial costs. Meanwhile, the supply-demand mismatch has not been thoroughly resolved, as new supply is still mainly concentrated in the mid-range and high-end segments, while affordable housing continues to be scarce.
In this context, the eastern Hanoi area has emerged as a destination for medium and long-term cash flow, thanks to its advantages in space, infrastructure and connectivity with neighboring industrial provinces. Experts believe that the market in the first 6 months of 2026 will not grow hot but will enter a stable and highly selective phase, with transactions mainly coming from real buyers and long-term vision investors.
Investors are recommended to limit surfing, prioritize cash flow management, control financial leverage and put legal and liquidity factors first, considering the current stable period as the foundation for a more sustainable development cycle of the real estate market in the coming time.
