The housing real estate market is entering a recovery phase with significantly improved supply.
According to Ms. Pham Thi Mien - Deputy Director of the Vietnam Real Estate Market Assessment Research Institute (VARS IRE), in the first 6 months of 2026, the whole country had about 98,000 housing products offered for sale, an increase of 50% compared to the same period in 2025. Of which, more than 70,000 products are new supply, showing positive signals from legal clearance and accelerating project implementation progress.
However, in the second quarter of 2026 alone, the market only recorded nearly 34,000 new products for sale, down 10% compared to the first quarter and 8% lower than the same period last year. Supply is mainly concentrated in large-scale urban areas or infrastructure development areas.
Notably, most of the new supply belongs to the high-end and luxury segments with prices far exceeding the affordability of buyers with real housing needs. Meanwhile, the affordable housing segment continues to be scarce, forcing many people to postpone their home purchase plans or switch to searching for products in areas far from the center with limited infrastructure and amenities.
Some projects, although eligible for sale, still extend market exploration time, reflecting the cautious psychology of investors in the context that purchasing power is not really stable.
A survey of real estate consumer psychology in Q2/2026 by Batdongsan. com. vn shows that market confidence is improving, but home buying decisions are no longer mainly based on expectations of price increases. Instead, planning, infrastructure, legality, quality of life and financial capacity become priority criteria for buyers.
A noteworthy trend is the shift away from the "must be central" mindset. According to the survey, 69% of respondents chose suburban or developing areas in their real estate search strategy for the next 3-5 years.
Mr. Dong Quang Canh - Senior Business Manager of Batdongsan. com. vn - said that buyers choose the suburbs not only because the price is lower but also to have a wider living space, easier access to prices and expectations for infrastructure improvement in the future. According to him, the advantage of the suburban area today lies in the development potential and clearer growth prospects than before.
Meanwhile, CBRE's survey also shows that the Hanoi apartment market is entering a new phase when supply reaches the highest level in the first half of the year in the past 5 years, but liquidity shows signs of slowing down.
In the first 6 months of 2026, Hanoi recorded about 16,600 new apartments for sale. However, the supply is still mainly in the high-end segment. The apartment group priced from 80-110 million VND/m2 accounts for about 30% of the newly opened sales, while the segment over 120 million VND/m2 accounts for 35%. In the second quarter alone, more than 3,000 apartments priced over 120 million VND/m2 were put on the market in Thanh Xuan, Tay Ho and Dong Anh areas.
The fact that supply is concentrated in the inner city area has caused the average primary selling price to increase to about 95 million VND/m2, 12% higher than the previous quarter and 21% higher than the same period last year. However, according to CBRE, this increase mainly reflects a change in the structure of goods sources, instead of the entire market simultaneously increasing prices.
Although supply is continuously being supplemented, purchasing power no longer maintains the speed of the 2024-2025 period. In the second quarter of 2026, the market recorded more than 5,800 apartments traded, equivalent to about 68% of the newly opened sales volume, significantly lower than two years ago.
Ms. Nguyen Hoai An - Senior Director of CBRE Hanoi Branch - said that the general level of lending interest rates is still a major factor affecting buyers' decisions. If previously many customers were willing to use financial leverage to buy houses as soon as the project opened for sale, now they spend more time considering their ability to repay debts, prices and market prospects before spending money.
