The real estate market is entering a new stage of development as planning, infrastructure and transparency are gradually becoming decisive factors in the attractiveness of each segment. Along with that, the trend of buying houses is also clearly changing, as buyers are increasingly cautious and prioritize the actual value of use.
Presenting at the "Overview of the Real Estate Market in the First 6 Months of 2026" event organized by Batdongsan. com. vn on July 16 in Hanoi, Mr. Dinh Minh Tuan - Southern Regional Director of Batdongsan. com. vn - said that the Vietnamese real estate market is being led by four factors including planning, infrastructure, information transparency and actual needs.
According to Mr. Tuan, planning and infrastructure are redistributing supply and demand. In Hanoi and Ho Chi Minh City, metro projects, ring roads and inter-regional expressways are gradually changing the real estate development map, shifting supply from the core central area to near-central areas, satellite areas and new development axes.
In addition, the standardization of transactions, building market databases, land data, certificates and brokerage identification are creating a foundation for a more transparent and professional market. According to Mr. Tuan, these changes will contribute to reducing information asymmetry, limiting rumors and improving transaction quality in the long term.
Notably, the market is increasingly differentiated between real estate types. Apartments continue to maintain their attractiveness thanks to real housing demand and stable exploitation capacity, while land plots and some speculative types have stagnated or adjusted in some areas. Even in the same segment, projects with convenient locations, full legal status, good connectivity infrastructure and complete amenities also record higher demand than products with limited connectivity or quality.
Data from Batdongsan. com. vn shows that the trend of prioritizing real housing needs is increasingly clear. In Hanoi, the proportion of interest in apartments increased from 38% in January to 49% in June 2026, while private houses decreased from 26% to 17%. In Ho Chi Minh City, apartments continue to be the most interested type, accounting for 34-36%, significantly higher than land plots.
The brokerage survey in Q2/2026 also recorded 53% assessing apartments as the segment with the best growth potential in the next 6 months. Meanwhile, the purpose of buying apartments for real living accounted for 66%, an increase compared to the same period last year.
Mr. Dinh Minh Tuan said that in 2026, apartments are gradually becoming a priority choice. In Hanoi, buyers are increasingly valuing connectivity, amenities, security and living environment, reflecting a shift from asset ownership thinking to optimizing quality of life.
Another notable point is that the level of market transparency continues to improve. A survey by Batdongsan. com. vn shows that 81% of brokers assess information on the market as more transparent than two years ago. On the Batdongsan. com. vn platform, demand for verified news feeds also increased sharply, reflecting the trend of buyers prioritizing verified information sources.
Assessing the development trend of the Hanoi market, Savills Vietnam also believes that planning and infrastructure will continue to play a leading role in the coming period.
Talking to Lao Dong Newspaper, Ms. Do Thi Thu Hang - Senior Director, Research and Consulting Department of Savills Hanoi - said that the simultaneous deployment of metro lines along with new planning orientations is creating a foundation for Hanoi to shift to a multi-polar, multi-center urban structure. According to Ms. Hang, this process will contribute to forming new growth poles, expanding urban space, redistributing population and reducing pressure on the central area.
According to Savills, under the impact of the new plan, real estate supply will shift along key traffic axes with a more diverse product structure. In which, the segment under 50 million VND/m2 is expected to increase to meet the compressed real housing demand of the market.
