According to a report by the One Mount Group Market Research and Customer Understanding Center, in 2025, the Hanoi real estate market recorded about 109,000 transactions. Among them, apartments continue to be the leading type of market, accounting for 63% of total transactions, residential land accounts for about 25% of the market share, the rest belongs to low-rise and other types.
Notably, the proportion of transactions in the East area increased by 15% compared to the previous year and equivalent to the West area, while the West area recorded a decrease in transaction volume compared to 2024 (down 23%). This development shows that cash flow is clearly shifting from the West area to the East area.
Mr. Tran Minh Tien - Director of One Mount Group Market Research and Customer Understanding Center - said that in the context of the market entering the screening phase, cash flow tends to shift to areas with clear development foundations and large price increase room.
When the price level in the core area has set a high threshold, cash flow will be redistributed to areas directly benefiting from infrastructure and long-term planning, instead of continuing to be concentrated in saturated areas" - Mr. Tien said.
The residential land market in 2025 recorded about 27,700 transactions, down 34% compared to the previous year, mainly due to reduced investment demand, causing transactions to mainly focus on the buying group for living.
However, quarterly developments show more positive signals at the end of the year. Quarter IV/2025 recorded about 8,100 transactions, an increase of 31% compared to the previous quarter. In which, the East area had the strongest increase, reaching 48% quarter-on-quarter.
The high-rise secondary market in 2025 recorded a transaction volume of 35,000 units, almost equivalent to 2024 (35,300 units) recording a shift in cash flow by region, in which the East area recorded an increase of 24%, while the West area decreased by 10% year-on-year.
According to a 2025 survey by the One Mount Group Market Research and Customer Understanding Center, a large number of homebuyers in the East are investors. The main motivation of this customer group comes from expectations of future rental potential, and they also place their trust in the reputation of large investors, construction quality, and synchronous amenities of the major urban areas in the region.
Mr. Tran Minh Tien commented: "Hanoi's real estate market in general and the secondary market in particular in 2026 are expected to maintain growth momentum thanks to a stable macroeconomic foundation, infrastructure and planning of the Capital continue to be promoted, and real housing demand still plays an important role, especially when the city's population reduction policies are being continuously promoted.
In 2026, the Hanoi residential market is forecast to recover about 10% compared to 2025. In which, the East Area is expected to grow strongly when a series of infrastructure and mega-projects are built in this area.
In parallel, the secondary apartment market is forecast to continue to grow steadily as transfer supply increases and real housing demand focuses on mid- and high-end projects with convenient connections. The East is expected not only to lead liquidity but also to gradually position itself as a new growth pole of the Capital in the next development cycle.
