After a period of silence and strong purification, the real estate market is recording new movements, in which the land plot segment is attracting much attention when the price level has increased significantly in many areas. However, experts believe that this trend is not happening evenly, but is clearly differentiated according to the "coordinates" of development, infrastructure and actual housing needs.
According to data from the Vietnam Association of Realtors (VARS), newly offered land plot prices at many projects have increased by up to 20%. The main reason comes from the prolonged shortage of supply, while people's investment and asset accumulation needs are still maintained at a high level, especially in areas with developed infrastructure and rapid urbanization.
On the secondary market, the price increase margin is also recorded at a higher level. In some areas with low price foundations, land plot prices increased from 20% to 100%. Along with that, the average price of low-rise housing also increased by about 20% compared to the same period last year.
Assessing market developments, Mr. Nguyen Quoc Anh, Deputy General Director of batdongsan. com. vn, said that real estate is moving in a sine wave. Although liquidity is decreasing compared to the previous vibrant period, the current context is not similar to 2022 when the market fell into a deep state of sluggishness.
According to him, there are still transactions serving real housing needs. Apartments and townhouses in secondary and primary projects in areas with full amenities still maintain liquidity. For land plots, the suburban or central core segment still has cash flow and real housing needs, although the transaction rate is slower than the first quarter of 2025.
Conversely, land plots in some provinces with slow urbanization rates and low real housing demand pose more risks, as liquidity mainly depends on expectations of price increases following market waves," Mr. Quoc Anh emphasized.
From a macro perspective, Assoc. Prof. Dr. Tran Dinh Thien - Member of the Prime Minister's Economic Advisory Group - believes that real estate is still a potential investment channel, but the trend of movement will be more clearly differentiated than in previous cycles. After administrative unit mergers, real estate prices are forecast to have different movements between regions.
In some localities that were former administrative centers, prices may be adjusted down due to the central role decreasing. Meanwhile, areas selected as new administrative centers, accompanied by strong investment in transport infrastructure and public services, have significant price increase potential. According to him, this development shows that real estate prices in the coming time will largely depend on location factors, development "coordinates" and infrastructure investment levels, instead of increasing simultaneously as before. Along with that, the long-term potential of the market is also strengthened by the process of raising urban development standards.
From the reality of the market, Mr. Nguyen Hung - a real estate broker operating in the suburban area of Hanoi said that the number of customers interested in land plots from the end of the year tends to increase again, but mostly focuses on plots with moderate area, clear legal status, located in existing residential areas.
According to Mr. Hung, the financial scope from 2–4 billion VND is attracting a lot of attention, while the supply of legally "clean" land plots is not abundant. Products located far from the center, dependent on planning information or expected price increases according to rumors are still trading slowly and pose risks for inexperienced investors.
