According to data from Batdongsan. com. vn, the real estate market enters 2026 with many positive signals from the macroeconomy. Retail sales of goods and consumer services increased by 9%, the number of newly registered and returning businesses increased by 45.6% compared to the same period last year. This development reflects more vibrant production and business activities, thereby supporting housing needs in major cities.
In the first month of 2026, the level of interest in the market has adjusted compared to December 2025, but is still higher than the same period in 2025 due to the late Tet effect. Compared to the same period, the level of interest in real estate for sale increased by 52%, real estate for rent increased by 47%. The number of news posts also recorded a similar trend when real estate for sale increased by 41% and for rent increased by 43%.
Compared to the last month of last year, search demand decreased slightly in most areas. However, compared to the same period, Ho Chi Minh City recorded a more prominent demand growth rate. The Ho Chi Minh City area only had an increase in interest rate of 71%, while Hanoi increased by 24%.
In Hanoi, the rental segment outperformed the selling segment in both demand and supply. The level of interest in rental real estate increased by 31% compared to January 2025, while real estate sales increased by 23%. The number of rental news posted increased by 42%, and sales news posted increased by 21%.
In the sales segment, land plots are the type that recorded the highest increase in interest, up 34% compared to last year. Private houses increased by 26%, villas increased by 21%. The selling price level continued to maintain an upward trend, concentrated in land plots and apartments.
From the reality of the market, Mr. Le Huy - a real estate broker with more than 15 years of experience in Hanoi said that the apartment segment still maintains liquidity, but the price increase has slowed down due to the current high price level. Buyers tend to be more cautious, prioritizing projects with clear legal status, convenient locations and guaranteed construction quality.
Meanwhile, land plots, especially in suburban areas or localities heavily invested in transportation infrastructure, are attracting great attention. According to Mr. Huy, many long-term investors choose land plots because they expect the price increase range to be higher than apartments in the recovery cycle.
Forecasting the price trend of some real estate segments, Dr. Le Xuan Nghia - an economic expert - said that apartment prices in Hanoi may continue to increase but at a slower rate; in some provinces, apartment prices are even lower than last year. Meanwhile, land plot prices generally maintain an upward trend according to the long-term development prospects of the economy.
Regarding the rental market, Batdongsan. com. vn data shows that private houses and rented rooms stand out in demand when the level of interest increased by 51% and 37% respectively compared to January 2025. In Ho Chi Minh City alone, the search for rented rooms increased by 130% in the first weeks of the year.
Ho Chi Minh City continues to play a central role when accounting for 50% of the total real estate interest in the country. Hanoi accounts for 27%, Da Nang 5%, Khanh Hoa 3%, Hung Yen, Hai Phong, Dong Nai, Tay Ninh are at the same level of 2%.
Although search demand is increasing, rental prices are generally not significantly fluctuating compared to previous quarters, creating conditions for tenants to balance their finances. The current trend shows that cash flow and demand are focusing on segments serving real needs.
