Towards the end of the year, the land segment shows more and more positive signals, attracting strong attention from the market and investors.
In periods of vibrant market development, the land segment plays an important role and is always the focus of investment with growth in many provinces and cities across the country, especially in areas with potential for economic development and convenient traffic infrastructure.
However, in the past 2 years, this segment has gone through a long period of stagnation when transactions and interest were gloomy. Until the second half of 2024, when land auctions in the suburbs of Hanoi heated up, the attraction of land plots gradually returned.
Towards the end of the year, the land segment has shown more and more positive signals, attracting strong attention from the market and investors. The "big guys" have been bustling back with moves to search and "hunt" for land to catch the market recovery wave in the coming time.
In Hanoi, land prices are continuously increasing, especially in suburban districts, where land auctions and infrastructure projects, and mega-urban projects of existing "big guys" are taking place. According to a survey by Lao Dong Newspaper reporters, in Dong Anh district, many land plots in communes such as Hai Boi, Vinh Ngoc... have recently been offered by owners at prices exceeding 100-150 million VND/m2. These communes have also been the focus of previous land "fever" thanks to the benefits from large real estate projects that are about to be built and infrastructure completed.
In Dan Phuong district, land in some areas such as Tan Lap and Tan Hoi streets is currently being sold for around VND55-65 million/m2, an increase of about 20% compared to the beginning of the year. In Hoai Duc district, land prices in alleys in Duc Thuong, Duong Lieu, and Tien Yen areas are at VND50-60 million/m2, an increase of 20-30% compared to the beginning of the year.
Notably, in the last months of the year, land prices in some suburban districts, where the Ring Road 4 project runs through, have increased sharply. According to a survey by PropertyGuru Vietnam, land prices around Ring Road 4 are showing a clear upward trend. Compared to half a year ago, land prices in Me Linh in some urban areas such as Ha Phong, Cienco 5... have increased from 45 - 55 million VND/m2 to 55 - 64 million VND/m2.
Faced with the strong increase in land prices in Hanoi and some other segments such as private houses and apartments, many real estate investors have shifted to suburban areas and neighboring provinces of Hanoi to buy real estate at low prices, expecting prices to increase in the future. Satellite cities and suburban provinces such as Hung Yen, Bac Ninh, Bac Giang, Hai Duong, Phu Tho, Hoa Binh, etc. have been sought by many investors, showing the widespread and increasing heat of this segment.
Forecasting the land market in the coming time, Mr. Nguyen Quoc Anh - Deputy General Director of PropertyGuru Vietnam - commented that starting from the second quarter of 2025, when the real estate market enters a period of recovery, the land and project villa segment with good potential for price increase will receive special attention from investors. This segment will even replace apartments, holding the "throne" position in the real estate market.
Sharing the same view, Mr. Pham Duc Toan - CEO of EZ Real Estate Investment and Development Joint Stock Company (EZ Property) - said that currently, some investors have begun to shift their investment trend to provinces and cities with good economic growth, synchronous infrastructure and relatively low prices. However, investors are still quite cautious in their investment decisions.
"From the second quarter of 2025, the real estate market in the provinces in general and the land segment in particular will achieve better liquidity and be more vibrant," said Mr. Toan.
