Unexpected developments in the luxury housing and apartment market

Bình Nguyên |

The real estate market recorded unexpected fluctuations, as apartment prices increased sharply in the past 5 years, the high-end segment increased prices dramatically and overwhelmed supply.

According to data just published by Batdongsan.com.vn, in the third quarter, the real estate market recorded a good rebound after macro fluctuations in April, the level of interest in real estate gradually recovered.

In particular, the level of interest in real estate in September 2025 is expected to increase by 7% compared to April 2025.

Nguon: Batdongsan.com.vn
Source: Batdongsan.com.vn

Mr. Nguyen Quoc Anh - Deputy General Director of Batdongsan.com.vn - assessed that the Vietnamese real estate market has been showing good resilience and adaptation to macro fluctuations, with clear bright spots in key cities. Economic and real estate locomotives such as Hanoi, Ho Chi Minh City, Hai Phong and Da Nang are proving their outstanding attractiveness with impressive real estate price growth in the past 5 years.

Data from this unit shows that Hanoi leads in real estate price growth in the period of 2021-2025, with an increase of up to 112%, followed by Hai Phong with an increase of 71%. The representative of the Central region, Da Nang, also impressed with an increase of 53%, while Ho Chi Minh City - the economic locomotive of the South recorded an increase of 42% within 5 years.

Nguon: Batdongsan.com.vn
Source: Batdongsan.com.vn

Regarding supply, the Vietnam Association of Realtors (VARS) said that the supply of apartments in Hanoi has decreased continuously in the period of 2018-2023, from more than 20,000 apartments in 2018 to only about 10,000 newly opened apartments in 2023.

Not only decreasing in quantity, the structure of apartment supply in Hanoi is also increasingly unbalanced. The proportion of newly opened apartments in the affordable price segment (under 25 million VND/m2) has continuously decreased, from 35% in 2019 until they were officially " absent" in 2023.

In early 2024, the supply of apartments in Hanoi showed signs of growth again and maintained the upward trend until now. In the whole year of 2024, Hanoi recorded about 30,000 new apartments for sale, the highest in the 5-year period. In the first half of 2025, more than 10,000 apartments were also "pumped" into the market.

Supply increased sharply but the supply structure was increasingly skewed compared to demand. In 2024, the mid-range apartment type (25 - 50 million VND/m2) will gradually become scarce, when more than 95% of the supply of apartments for sale has a selling price of 50 million VND/m2 or more.

From the third quarter of 2024 to present, the Hanoi real estate market has not recorded any new apartment projects for sale with prices below VND60 million/m2. In the first half of 2025, 60% of the new apartment supply is products priced at over 80 million VND/m2. Some apartment projects in the provinces on the outskirts of Hanoi also have prices starting from 55 million VND/m2.

Although in the coming time, the supply of affordable apartments will return to Hanoi from social housing projects. However, the phase difference is still very difficult to improve when the number of apartment projects over 100 million VND/m2 is increasing "udutately".

This reality has pushed the market into a state of serious supply-demand imbalance, increasing pressure on selling prices, pushing the dream of owning a home away from reach of the majority of urban people, even those with high average incomes.

The fact that investors open new projects for sale at high prices of over 75 million VND/m2 and continue to offer inventory with adjusted prices has caused the secondary apartment price level to increase again.

The current price is not only far beyond the affordability of low-income people but also beyond the reach of those in the upper middle-income group. According to feedback from real estate brokers who are VARS members, many young customers, even with a good income of 40-50 million VND/month, are still not "daring" to buy a house without financial support from their family.

Bình Nguyên
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