Essensia Broadway: Spotlight of pioneering brands

In particular, commercial townhouses are positioned as a "stage" for brands and investors who want to have a sustainable presence in a vibrant commercial flow.

Where architecture elevates brands

Essensia Broadway was not born to become a traditional commercial street. The project carries the gen code of the art city Urban, where visual art, architectural rhythm and community vitality blend together, creating a lively outdoor stage. Each facade, each space, each material layer is deliberately selected, aiming at the image of a high and emotional aesthetic Avenue.

In particular, 31 commercial townhouses with an area of 160 - 393m2 are not only common products but also the opening part of the entire stage, where the spirit of The Great Gatsby and the Art-Deco aesthetics play the role of "guiding" the design language.

There, a refined white background creates elegance, champagne glow plays a luxurious highlight, while olive green is installed as a low-vision note to help balance the overall look.

The entire façade is finished with minimalist geometric pieces that have been refined to avoid a heavy feeling and keep the light and airy look like a "stage backdrop". Thanks to that, the owner can arrange signs, display art or design their own lighting.

The large, airy frontage opens up a large space for boutique, creative studios or rooms that need height to show off products.

The seamlessness continues to be elevated by the floor space and the openings to welcome the sun and morning. When the light runs on a white background, touching the champagne metallic light and then glowing gently on the olive green space, the entire commercial townhouse will become as luxurious as a symphony between light and khoi, maintaining the modern yet restrained spirit of Gatsby inspiration.

Mr. Anthony Simon Dowden - Deputy General Director of Phu Long Real Estate Joint Stock Company said that at Essensia Broadway, the brand does not stop at signs or business frontages, but is a way to appear: "We hope that every brand when setting foot in Essensia Broadway will find a worthy stage here: where architecture, lighting and Art-Deco aesthetics blend to elevate the brand story. That is also the standard that Phu Long set right from the first drawings and is the commitment we strive for in every detail of the project development.

Natural "Spotlight" from the frontage of Nguyen Huu Tho Avenue

If every stage needs a light source to open, Essensia Broadway possesses a natural "spotlight" from its irreplaceable location: located between the energetic Celesta urban complex and opposite the quiet luxury of Essensia Sky & Parkway Saigon WorldHotels Residences.

Not noisy but always lively, not ostentatious but full of attraction, this location creates an "optical area" that the eyes of Southern residents can hardly miss.

That advantage is further enhanced by the frontage of Nguyen Huu Tho Avenue with a planned road of 60m - a spinal axis continuously connecting major urban areas in the South.

The width of the street opens up a long-term view, high recognition and ideal space for brands to create a true "visal stage", where personality is clearly expressed but still in harmony with the overall architecture of Art' Urban.

Expanding to the Nguyen Huu Tho axis, every daily movement from Phu My Hung residents and neighboring urban areas... continuously converges, creating a durable urban energy source.

In particular, the presence of Metro Line 4 at a distance of only nearly 1km helps Essensia Broadway take the lead in a stable, regular traffic layer and bring the need to stop and experience associated with daily travel habits.

When night falls, the strip of commercial townhouses are lit up simultaneously, the entire street is in the style of a true Urban Art Avenue: bright but not brilliant, luxurious but not flashy.

This is the type of identification that many brands search for - where location, people and lifestyle converge to create a natural, sustainable spotlight over time.

In the overall Essensia Broadway, commercial townhouses are not only a business premises, but are the "opening material" for the style of life of the entire Avenue.

When the architecture, location and urban flow resonate, each brand present here is not simply to sell, but to step into the role of creating experiences and lifestyle.