The Southern real estate market is becoming busier as many projects simultaneously start construction, open for sale or restart. Statistics from Batdongsan specialized page in the first 6 months of this year, in general, the number of projects started and preparing to open for sale, the Southern market (HCMC, Dong Nai, Tay Ninh) has more than 120,000 products, of which apartments account for more than 60%, mainly concentrated in HCMC.
In the second quarter of 2026 alone, Ho Chi Minh City welcomed nearly 20 large and small projects organizing sales with a supply of approximately 10,000-12,000 products. It is noteworthy that many apartment projects have been restarted and have had their selling prices adjusted to sky-high levels.
Recently, Trung Thuy Group restarted the Lancaster Lincoln project after six years of suspension.The price announced by the investor is about 300 million VND/m2.In Sala urban area in Thu Thiem, Dai Quang Minh has just restarted the new development phase of the Northern sub-zone after nearly 8 years of interruption due to legal issues.The first component project is Sarene Residence & Commercial Complex, expected to be sold at a price of about 170-200 million VND/m2, nearly three times higher than the previous phase.
In the central area of Ho Chi Minh City such as Thu Thiem, with scarce land funds, super-luxury supply and expectations that the new financial - administrative center will continue to push apartment prices up to 200-500 million VND/m2, even higher than in the secondary market.
Among them, projects such as The Metropole Thu Thiem are currently selling the new subdivision The OpusK Residence with a popular price of about 250-450 million VND/m2. In the secondary market, subdivisions such as The Galleria, The Crest and The Opera that have been handed over from this project are traded in the range of 330-500 million VND/m2.
Thu Thiem Empire City urban area, sub-areas currently have prices ranging from 250-500 million VND/m2, an increase of about 50-60% in the past two years. The Lotte Eco Smart City project, although not yet implemented, is also predicted by the market to have a selling price of no less than 300 million VND/m2.
Even areas that were once considered alternatives to the inner city such as Binh Duong, Binh Chanh, Binh Tan,... are now also recording apartment prices approaching the inner city area. Surveys by market research units show that the average apartment price in these suburban areas is fluctuating in the range of 60-100 million VND/m2, an increase of 20-50% compared to the previous year.
Data from CBRE Vietnam shows that the average primary selling price of apartments in Ho Chi Minh City (after merging Binh Duong and Ba Ria - Vung Tau) reached 71 million VND/m2 (excluding taxes and fees), an increase of 11% year-on-year, 4.4% compared to the previous quarter.
The above developments show that the price threshold above 100 million VND/m2 is gradually becoming a common level in many apartment projects in Ho Chi Minh City. The main reasons given by investors are mainly from input costs, including construction materials and finance, which continue to increase, leading to an escalating selling price.
Besides development costs, financial pressure is also one of the main factors causing apartment prices to increase. Real estate loan interest rates are still maintained at a high level and are tightly controlled, while many projects are prolonged due to legal obstacles, causing loan interest costs accumulated over many years to be included in the selling price.
The sharp increase in selling prices is greatly affecting market liquidity. Data from many market research units also shows that apartment absorption in Ho Chi Minh City decreased by 40-60% in the past quarter under pressure from rising prices and interest rates.
According to data from market research unit Knight Frank Vietnam, apartment consumption in Ho Chi Minh City in Q1/2026 decreased sharply compared to the end of last year.DKRA Consulting's report also recorded that the liquidity of the apartment market in the first three months of the year decreased by about 36-40%, mainly due to the rapid increase in selling prices exceeding the affordability of buyers.
