The land plot market in the first quarter of 2026 recorded mixed developments when the general level was still quite quiet, liquidity was low, but some areas saw a localized price increase.
According to the Q1/2026 report of the Ministry of Construction, land plot prices developed according to projects on the secondary market in most localities are basically stable compared to the previous quarter. Only some areas recorded slight increases, mainly in the group of products with good quality, clear legal status and convenient locations. In which, Khanh Hoa increased by about 2%, while Da Nang and Dong Nai increased by over 1%.
In Hanoi, many areas still maintain quite high prices such as Melorita Hoa Lac about 24.1 million VND/m2; Thanh Ha Muong Thanh up to 126.6 million VND/m2; Cienco 5 Me Linh urban area about 59 million VND/m2; Minh Giang Dam Va urban area about 30 million VND/m2.
In Ho Chi Minh City, land plot prices at some projects are also anchored at high levels such as Gia Hoa Residential Area about 122.6 million VND/m2; Long Thuan Residential Area 57.3 million VND/m2; Golden Center City 16.5 million VND/m2; Duc Phat Residential Area 38.7 million VND/m2.
In the Central region, which is recording a recovery in interest level, land plot prices in Nam Hoa Xuan Urban Area (Da Nang) are about 65 million VND/m2; Phu My An Urban Area is about 58 million VND/m2; Dien Nam - Dien Ngoc is about 29.5 million VND/m2. Meanwhile, in Quang Ninh, some projects such as Lideco Bai Muoi have an average price of 47.7 million VND/m2, Ban Mai Villas Bai Chay is about 45.1 million VND/m2.
Despite the phenomenon of localized price increases, the increase in general is quite low and not enough to create a new upward cycle across the market. A noteworthy point is that prices only increased slightly in the group of assets assessed as "good goods", while most of the remaining products still traded slowly.
According to Ms. Pham Thi Mien - Deputy Director of the Vietnam Real Estate Market Assessment Research Institute (VARS IRE), residential land and detached houses in many suburban areas, especially in the South, still have low liquidity. Real transactions in the market today mainly focus on products with good quality, clear legal status and convenient locations, while the land plot segment in many other areas is still in a difficult situation to sell.
This reality shows that the market is redefining the concept of "goods". If in the previous period, land plots only needed to be associated with planning information or expectations of price increases to attract investors, now the factors of usable value, actual exploitation capacity and infrastructure completion level are the decisive criteria. Many land plots in areas far from the center, lacking transportation connections, and few utilities, although they have been discounted or anchored in low-lying areas, still almost do not generate transactions.
Ms. Do Thi Ngoc Anh - Senior Business Manager of Batdongsan. com. vn - said that land plots are a segment with very high sensitivity to macroeconomic factors. Changes in policies, interest rate fluctuations, planning information, border mergers or economic - geopolitical factors are almost immediately reflected in search and transaction needs.
According to the observation of this unit, in the past three years, whenever positive information related to planning or infrastructure development policies appears, the level of interest in land plots in related areas usually increases sharply. Conversely, when interest rate pressure increases, tax policies tighten or geopolitical fluctuations appear in the world, transaction demand will decrease rapidly.
Overall, the land plot market has not yet entered a period of uniform recovery but is very strongly differentiated. Prices only increase locally in truly good products, while most of the market is still in a state of bottom-fishing liquidity. This shows that after a prolonged period of hot increase, cash flow is becoming more cautious and no longer accepts spending money according to simple expectations as before.
