At the end of 2022, Mr. Pham Van Tuan (Ha Dong, Hanoi) bought a land plot in Dan Phuong (Hanoi) for 1.1 billion VND in the context of a quiet market. At that time, there were few transactions, many investors withdrew from the market, and land prices remained flat for a long time.
By the beginning of 2026, land prices in this area increased significantly, and his land plot was asked to buy for nearly 2 billion VND. However, Mr. Tuan has not sold it but continues to hold it with the expectation that the land plot will continue to generate profits in the future.
After the first deal, he continued to invest in another land plot in Hung Yen in mid-2024 for 1.5 billion VND. By the beginning of 2026, the price of this land plot increased to more than 2 billion VND. According to Mr. Tuan, this increase was mainly due to holding for a long time and the price increase of the market in the previous period, while currently short-term trading to achieve high profits is no longer easy.
He believes that current land plot investment is no longer suitable for short-term buying and selling, but must be determined to hold for a few years, choosing areas with infrastructure connection, industrial parks or located in urban development orientations to have the potential for price increase.
Reality in the market shows that many investors are switching to a long-term holding strategy instead of surfing like the previous period. After a period of hot increase, at the beginning of 2026, the land plot market in many suburban areas of Hanoi began to stagnate, liquidity was slow and buyers' psychology was more cautious.
Data from Batdongsan. com. vn shows that the market recorded a slight price adjustment in some types of real estate. In Hanoi, the average asking price of land plots in the first quarter of 2026 decreased by 4% compared to the end of 2025. In Ho Chi Minh City, private house prices decreased by 2%.
According to Mr. Tran Minh Quang, a real estate broker with 15 years of experience, the land plot market is currently trading much slower than in the 2024–2025 period, especially large-value land plots. Small land plots with a total value of about 2–3 billion VND have better liquidity.
Mr. Quang said that investors are currently spending money very cautiously, often surveying the area, comparing prices in many places before deciding, and there is no longer a situation of quick deposits like the hot market period. Areas with information about road construction, near industrial parks or new urban areas still have people looking to buy, but land areas far from the center are more difficult to trade.
According to Mr. Quang, the current land plot market is no longer suitable for short-term swing investment, but mainly for investors with idle cash flow, buying and holding with the expectation of price increase in the long term.
Overall, Mr. Nguyen Quoc Anh - Deputy General Director of Batdongsan. com. vn assessed that the real estate market in early 2026 is shifting to a stable and selective state. Prices are no longer hot but are starting to adjust, especially in speculative segments. Meanwhile, demand is still maintained but more cautious, focusing on products serving real customers and areas with clear economic foundations.
